Paper readership dips 5m in 15 years
Stephen Brook, press correspondent
Guardian Unlimited,
Friday December 21 2007
The number of UK adults reading at least one national daily newspaper on an average day fell from 26.7 million in 1992 to 21.7 million last year, according to research.
In 1992, 59% of adults read one or more national daily newspapers, compared with 45% last year, the figures from a National Readership Survey commissioned by the House of Lords communications committee found.
However, two national daily and three Sunday titles went against the trend - the Daily Mail, the Times, the Sunday Telegraph, Sunday Times and Mail on Sunday.
The Daily Express and Daily Mirror were hardest hit, as were the People and Sunday Express, according to NRS.
Readership of the Times, which boosted its circulation with an aggressive cost-cutting strategy in the mid-1990s, increased 69% and the percentage of the UK population it reached increased 59% over the period. Daily Mail readership increased 18% and its reach was up 11%.
The Daily Express's readership has fallen 54% over the past 15 years, the NRS survey found, while its reach fell 57%.
For the Daily Mirror and its Scottish sister paper the Daily Record, readership fell 49% while reach was down 52%.
The overall number of people reading one or more national Sunday newspapers fell 21% and their reach fell 26% over the period.
Bucking the downward trend, Sunday Telegraph readership has risen 6% since 1992, readership of the Sunday Times is up 2% and the Mail on Sunday grew by 4%.
However, no Sunday paper managed to increase the percentage of the population it reached.
The People's readership fell 70% over the period, while its reach was down 72%.
Readership of the Sunday Express dropped 59%, while its reach declined 61%.
The Lords communications committee commissioned the NRS research about readership of print titles as part of its inquiry into media ownership and the news.
NRS data showed that decline in national daily newspaper readership was steepest among younger adults over the past 15 years.
The overall number of 15- to 24-year-old readers fell by 37%, while the decline among 25- to 34-year-old readers was 40%.
However, the number of 55- to 64-year-old readers increased by 4%.
"With 45% of the population reading one of the top 10 national newspapers on an average day it is clear that ownership of the press remains an important issue," said Lord Fowler, the chairman of the communications committee.
"In the new year the committee will be looking in detail at whether media ownership is appropriately regulated and how the public interest can be upheld."
The survey did not include newspaper website traffic, or readership of free titles and of Scottish, Welsh and Northern Irish papers
Friday 28 December 2007
Celebrity Big Brother ad revenue in peril from E4 switch
Monday December 24 2007
Celebrity Big Brother's move to E4 next month as a temporary "safety valve" to protect the programme following this year's racism row and could cost the programme at least 30% in ad revenue, according to media buyers.
The decision to move the programme to digital channel E4 in January and change its format was born from a need to "rest" the CBB format after the Shilpa Shetty racism scandal, but one media buyer has criticised the move as "landfill" programming in place of a more permanent solution.
Channel 4 wants to refresh the programme, avoid controversy, but also honour its three-year deal with Endemol to air two series per year.
Advertising on E4 is at least 30% cheaper than on the main Channel 4 network and audiences are guaranteed to be somewhere between 33% and 50% smaller, according to media buyers.
"Channel 4 will sustain audience decline year-on-year, it is inevitable because Celebrity Big Brother ironically did really well, for all the wrong reasons, but the reality is that Channel 4 wants to get the summer right," said the director of one media planning and buying agency.
"This is like a test, a safety valve, to protect a key audience year-on-year. However I think that it is a landfill rather than a solution, it is not an alternative [to CBB]".
In commercial terms, Big Brother on Channel 4 means mass audiences that equate to sizeable revenues from advertisers keen to reach the valuable, youthful fan base, but this scenario cannot be replicated by running a version on smaller digital channel E4.
From a narrow, commercial point of view, the Shilpa Shetty racism row in last year's Celebrity Big Brother was a success for Channel 4 - the departure of Carphone Warehouse as sponsor notwithstanding.
"Big Brother is a very important show for Channel 4 and the network, it is very popular with a core part of our audience," said a spokesman for Channel 4. "We felt that airing it on E4 is a good way to refresh the format and have more fun with it".
The programme will be refreshed partly by a change of team - the E4 version will have a largely different from the crew from the flagship summer series.
In the new format, Big Brother: Celebrity Hijack, celebrities will act as Big Brother for a group of 18- to 24-year-old housemates.
Scandal aside, the key audience who tuned into CBB last year was usually between 2 million and 3 million says the media buyer, and E4 will be doing well to capture 1 million per show in January.
One media buyer said that the move to E4 would help Channel 4's long-term strategic move to continue to build the star performer of Channel 4's digital portfolio.
"Being on E4 is part of a strategy to make E4 well developed in the digital world," argues Chris Hayward, the head of investment at ZenithOptimedia.
"It may not be as developed as the main channel but it is becoming increasingly important, over the next five years the strategy has to be to make the family of digital channels as strong as can be".
ZenithOptimedia predicts that the "digital offshoots" of ITV, Channel 4 and Channel Five will account for 21% of total ad revenues by 2012, up from 10% last year and just 2% in 2002.
E4's ad revenues have experienced near 20% year-on-year growth since 2006 climbing from £81.6m to a forecast £115m by the end of next year.
To underline the importance of the channel within Channel 4's overall digital portfolio, which includes channels such as More4 and Film4, total ad revenue is predicted to be £144m this year and up 20% to £171m by the end of 2008.
Monday December 24 2007
Celebrity Big Brother's move to E4 next month as a temporary "safety valve" to protect the programme following this year's racism row and could cost the programme at least 30% in ad revenue, according to media buyers.
The decision to move the programme to digital channel E4 in January and change its format was born from a need to "rest" the CBB format after the Shilpa Shetty racism scandal, but one media buyer has criticised the move as "landfill" programming in place of a more permanent solution.
Channel 4 wants to refresh the programme, avoid controversy, but also honour its three-year deal with Endemol to air two series per year.
Advertising on E4 is at least 30% cheaper than on the main Channel 4 network and audiences are guaranteed to be somewhere between 33% and 50% smaller, according to media buyers.
"Channel 4 will sustain audience decline year-on-year, it is inevitable because Celebrity Big Brother ironically did really well, for all the wrong reasons, but the reality is that Channel 4 wants to get the summer right," said the director of one media planning and buying agency.
"This is like a test, a safety valve, to protect a key audience year-on-year. However I think that it is a landfill rather than a solution, it is not an alternative [to CBB]".
In commercial terms, Big Brother on Channel 4 means mass audiences that equate to sizeable revenues from advertisers keen to reach the valuable, youthful fan base, but this scenario cannot be replicated by running a version on smaller digital channel E4.
From a narrow, commercial point of view, the Shilpa Shetty racism row in last year's Celebrity Big Brother was a success for Channel 4 - the departure of Carphone Warehouse as sponsor notwithstanding.
"Big Brother is a very important show for Channel 4 and the network, it is very popular with a core part of our audience," said a spokesman for Channel 4. "We felt that airing it on E4 is a good way to refresh the format and have more fun with it".
The programme will be refreshed partly by a change of team - the E4 version will have a largely different from the crew from the flagship summer series.
In the new format, Big Brother: Celebrity Hijack, celebrities will act as Big Brother for a group of 18- to 24-year-old housemates.
Scandal aside, the key audience who tuned into CBB last year was usually between 2 million and 3 million says the media buyer, and E4 will be doing well to capture 1 million per show in January.
One media buyer said that the move to E4 would help Channel 4's long-term strategic move to continue to build the star performer of Channel 4's digital portfolio.
"Being on E4 is part of a strategy to make E4 well developed in the digital world," argues Chris Hayward, the head of investment at ZenithOptimedia.
"It may not be as developed as the main channel but it is becoming increasingly important, over the next five years the strategy has to be to make the family of digital channels as strong as can be".
ZenithOptimedia predicts that the "digital offshoots" of ITV, Channel 4 and Channel Five will account for 21% of total ad revenues by 2012, up from 10% last year and just 2% in 2002.
E4's ad revenues have experienced near 20% year-on-year growth since 2006 climbing from £81.6m to a forecast £115m by the end of next year.
To underline the importance of the channel within Channel 4's overall digital portfolio, which includes channels such as More4 and Film4, total ad revenue is predicted to be £144m this year and up 20% to £171m by the end of 2008.
Tuesday 18 December 2007
The number of complaints to Ofcom from disgruntled viewers of The X Factor claiming they were unable to vote for their favourite contestant during Saturday's final has rocketed from 80 yesterday to more than 1,500 this afternoon.
It is understood that the vast majority of the complainants were from viewers of the ITV1 show who said they were unable to cast a vote for Rhydian Roberts, the favourite, who came second to Leon Jackson in a surprise result.
An Ofcom spokeswoman today confirmed the figure of 700 complaints, which is expected to rise even further throughout the day.
ITV was unable to confirm the number of complaints it had itself received at the time of publication.
"I must have tried calling in about 50 to 100 times by hitting the redial button to vote for Rhydian, but I didn't get through once," wrote one viewer on The X Factor website's talk board.
Radio stations in Rhydian's native Wales said they had been inundated with calls from angry fans.
A spokeswoman for Ofcom said the regulator would look into the complaints but declined to give a time frame for the investigation.
The show's producer, TalkbackThames, yesterday admitted that said some Virgin Media cable TV customers had experienced problems getting through because of high call volumes.
BBC NEWS TOP 4 STORIES 6 O CLOCK
- Nick Clegg is new Lib Dem leader.
- Rape inquiry after Man Utd party.
- Treasury's Rock aid reaches £57bn.
- The cost of having fresh fruit produce all season.
GALTUNG AND RUGE
Frequency- The first headline on Nick Clegg becoming the new lib dem leader lasted the longest then the other three headlines. this suggests that this is the main feature and the most important.
Threshold- this event is big has it effects the whole of the uk. it informs the public of the new political information.
meaningfulness- the stories in the headlines are meaningful to an extent as it tells the public of news that may effect them like northern rock and the interest of there customers.
unexpectedness- the man utd rape case is highly unpredictable therefore it is likely to make the news.
continuity- the northern rock story has been in the news for the while, the story of northern rock has been in the news previously and there developments.
reference to elite persons- the media are paying special attention to Nick clegg.
CHANNEL 4 HEADLINES
- Clegg new Lib Dem leader.
- Northern rock gets more help.
- Castro may step down.
- 'Pay' a visit to the UK.
GALTUNG AND RUGE
Frequency- the time span of these events are continuous especially the northern rock one there story has been building up.
threshold- similar to BBC news the first two headlines effects the public and therefore are seen as a big effect.
meaningfulness- the events are meaningful because it keeps us aware of news in the uk and the around the world.
continuity- the northern rock story has been continuously reported in the news because of there money problems.
reference to elite persons- the first headline plays particular attention to the new lib dem leader as he plays an important part in politics in the uk.
Thursday 13 December 2007
REPRESENTATIONS OF ASIANS!
Parminder Nagra
I choose to talk about the representation of parminder Nagra's character in ER.
Parminder Nagra
I choose to talk about the representation of parminder Nagra's character in ER.
- stereotype- because most Asian parents pressure there children to become successful doctors. Neela is continuous studying to do well in her career.
- however she is an independent successful women living away from home, it challenges the stereotype of the typical Asian women who stays at home, cooks and cleans.
- in the last image she is seen getting married to an African American, which is seen as not right, but she manages to keep her tradition and culture by wearing a sari.
- she does act out some sexual scenes which may be despised by the older generations, having sex before marriage.
Saturday 8 December 2007
Murdoch confirms News Corp shakeup
The News Corporation chairman and chief executive, Rupert Murdoch, confirmed today he had appointed his "uniquely qualified" son James as the chairman and chief executive of the company in Europe and Asia.
Murdoch also confirmed overnight reports that his "lifetime colleague" and chief UK newspaper lieutenant, Les Hinton, is to be the chief executive of Dow Jones, the New York-based publisher of the Wall Street Journal.
James will step down as BSkyB chief executive after four years and replace his father as the UK satellite broadcaster's non-executive chairman.The Sky chief financial officer, Jeremy Darroch, replaces James as the company's chief executive. News Corp is the largest shareholder in Sky.
Times editor Robert Thomson's move to New York to become publisher of the Wall Street Journal when it completes the $5bn acquisition of Dow Jones is expected to be confirmed later today, with insiders saying the paper's business editor, James Harding, will be announced as his successor.
"James is a talented and proven executive with a rare blend of international perspective and deep, hands-on experience in improving operational results," Murdoch said of his son, who with this move has effectively been annointed as the News Corp founder's heir apparent.
"He has transformed Sky, which is now not only Europe's most valuable television company, but also the fastest growing challenger in the much larger UK marketplace for entertainment, broadband and telephony.
"His experience at Sky, combined with his track record in Asia while running Star, and prior roles, make him uniquely qualified to take forward these exciting businesses that have grown so much over the last decade."
James Murdoch will take direct responsibility for all of News Corporation's television, newspaper and related digital assets in Europe, Asia and the Middle East.
These include BSkyB, in which News Corp is the biggest shareholder and News International - publisher of the Times, the Sunday Times, News of the World - and pay-TV broadcasters Sky Italia and Star TV.
James will report to Peter Chernin, the News Corp chief operating officer, and take over from his father as non-executive chairman of BSkyB. He will also rejoin the News Corp board of directors.
"News Corporation is the world's most global media company, made up of extraordinary and committed individuals that I am privileged to be joining," James Murdoch said.
"Media is fundamentally a business of ideas where top-quality, professional journalism and creative entertainment have an extremely bright future - significant value can be created by focusing on pace,execution and taking advantage of the sea change we are seeing in media."
Hinton, the executive chairman of News International, will become the chief executive of Dow Jones when the acquisition is completed on Wednesday. He replaces Richard Zannino, who said he was leaving the company.
"Les is one of the most respected executives in the media industry," Murdoch said.
"He's been a lifetime colleague and I've relied on his leadership and vision for decades. He has a great record of introducing innovations that have been replicated by other newspaper companies around the world.
"I have every confidence that his energy, dedication and foresight will enable Dow Jones and the Wall Street Journal to reach their full potential as the leading financial information source globally."
Hinton added: "Dow Jones and The Wall Street Journal have a great history and a great future. It is thrilling to have the opportunity to play a part in shaping them to adapt and thrive in the years ahead."
He has spent his entire career at News Corporation has run News International since 1995.
Hinton joined the company as a reporter for the Adelaide News and worked as a journalist and executive in Australia, the US and the United Kingdom.
He worked in the United States for 20 years, first as a correspondent later as an executive in the company's publishing and Fox television divisions.
The News Corporation chairman and chief executive, Rupert Murdoch, confirmed today he had appointed his "uniquely qualified" son James as the chairman and chief executive of the company in Europe and Asia.
Murdoch also confirmed overnight reports that his "lifetime colleague" and chief UK newspaper lieutenant, Les Hinton, is to be the chief executive of Dow Jones, the New York-based publisher of the Wall Street Journal.
James will step down as BSkyB chief executive after four years and replace his father as the UK satellite broadcaster's non-executive chairman.The Sky chief financial officer, Jeremy Darroch, replaces James as the company's chief executive. News Corp is the largest shareholder in Sky.
Times editor Robert Thomson's move to New York to become publisher of the Wall Street Journal when it completes the $5bn acquisition of Dow Jones is expected to be confirmed later today, with insiders saying the paper's business editor, James Harding, will be announced as his successor.
"James is a talented and proven executive with a rare blend of international perspective and deep, hands-on experience in improving operational results," Murdoch said of his son, who with this move has effectively been annointed as the News Corp founder's heir apparent.
"He has transformed Sky, which is now not only Europe's most valuable television company, but also the fastest growing challenger in the much larger UK marketplace for entertainment, broadband and telephony.
"His experience at Sky, combined with his track record in Asia while running Star, and prior roles, make him uniquely qualified to take forward these exciting businesses that have grown so much over the last decade."
James Murdoch will take direct responsibility for all of News Corporation's television, newspaper and related digital assets in Europe, Asia and the Middle East.
These include BSkyB, in which News Corp is the biggest shareholder and News International - publisher of the Times, the Sunday Times, News of the World - and pay-TV broadcasters Sky Italia and Star TV.
James will report to Peter Chernin, the News Corp chief operating officer, and take over from his father as non-executive chairman of BSkyB. He will also rejoin the News Corp board of directors.
"News Corporation is the world's most global media company, made up of extraordinary and committed individuals that I am privileged to be joining," James Murdoch said.
"Media is fundamentally a business of ideas where top-quality, professional journalism and creative entertainment have an extremely bright future - significant value can be created by focusing on pace,execution and taking advantage of the sea change we are seeing in media."
Hinton, the executive chairman of News International, will become the chief executive of Dow Jones when the acquisition is completed on Wednesday. He replaces Richard Zannino, who said he was leaving the company.
"Les is one of the most respected executives in the media industry," Murdoch said.
"He's been a lifetime colleague and I've relied on his leadership and vision for decades. He has a great record of introducing innovations that have been replicated by other newspaper companies around the world.
"I have every confidence that his energy, dedication and foresight will enable Dow Jones and the Wall Street Journal to reach their full potential as the leading financial information source globally."
Hinton added: "Dow Jones and The Wall Street Journal have a great history and a great future. It is thrilling to have the opportunity to play a part in shaping them to adapt and thrive in the years ahead."
He has spent his entire career at News Corporation has run News International since 1995.
Hinton joined the company as a reporter for the Adelaide News and worked as a journalist and executive in Australia, the US and the United Kingdom.
He worked in the United States for 20 years, first as a correspondent later as an executive in the company's publishing and Fox television divisions.
Tuesday 4 December 2007
Heat pays out in Jordan row
Katie Price - aka Jordan - has withdrawn her complaint about a Heat sticker mocking her disabled son Harvey after the magazine apologised in today's edition and made a donation to charity.
The Press Complaints Commission has now dropped a formal investigation into the sticker, which showed Harvey's face and was captioned "Harvey wants to eat me".
Today Heat published an apology headed "Harvey - sorry" on its letters page, admitting it had made a "mistake" by printing the sticker of Harvey, who is blind and has a hormone problem that causes weight gain.
"It was never our intention to cause offence to Harvey's family and friends nor to you, our readers," the apology said. "In particular, it was never our aim to make fun of Harvey's disabilities.
"We now accept that the decision to include this sticker was a mistake and we recognise that it has caused offence, not only to Katie and Peter Andre, but to a number of readers.
"Immediately following publication, we apologised unreservedly to Katie and Peter. We wish to apologise publicly to Harvey, Katie and Peter for any embarrassment and distress caused.
"Heat has voluntarily decided to make a donation to The Vision Charity, an organisation that Katie and her family have worked with over a number of years, as a mark of its regret."
Last week Price and her husband, Peter Andre, lodged a complaint about the sticker, one of 50 given away by the Emap-owned magazine.
They cited clauses 6 and 12 of the PCC's code of practice, which deal with the protection of children and discrimination.
A PCC spokesman said the complaint had been withdrawn and the matter was now settled.
More than 100 people also complained to the PCC about the sticker, while many angry readers made their feelings known on the magazine's website.
five words:
jordon
heat
complaints
sticker
pcc
Katie Price - aka Jordan - has withdrawn her complaint about a Heat sticker mocking her disabled son Harvey after the magazine apologised in today's edition and made a donation to charity.
The Press Complaints Commission has now dropped a formal investigation into the sticker, which showed Harvey's face and was captioned "Harvey wants to eat me".
Today Heat published an apology headed "Harvey - sorry" on its letters page, admitting it had made a "mistake" by printing the sticker of Harvey, who is blind and has a hormone problem that causes weight gain.
"It was never our intention to cause offence to Harvey's family and friends nor to you, our readers," the apology said. "In particular, it was never our aim to make fun of Harvey's disabilities.
"We now accept that the decision to include this sticker was a mistake and we recognise that it has caused offence, not only to Katie and Peter Andre, but to a number of readers.
"Immediately following publication, we apologised unreservedly to Katie and Peter. We wish to apologise publicly to Harvey, Katie and Peter for any embarrassment and distress caused.
"Heat has voluntarily decided to make a donation to The Vision Charity, an organisation that Katie and her family have worked with over a number of years, as a mark of its regret."
Last week Price and her husband, Peter Andre, lodged a complaint about the sticker, one of 50 given away by the Emap-owned magazine.
They cited clauses 6 and 12 of the PCC's code of practice, which deal with the protection of children and discrimination.
A PCC spokesman said the complaint had been withdrawn and the matter was now settled.
More than 100 people also complained to the PCC about the sticker, while many angry readers made their feelings known on the magazine's website.
five words:
jordon
heat
complaints
sticker
pcc
Reception theory...
- audiences decode the text in individual ways.
- no text has one single meaning.
- extension of the uses and gratifications theory.
- concentrates on the audience itself and how it respond to the text.
- we decode the text that we encounter in individual ways.
- context of consumption- interpreting the text differently because you are watching it in a different environment.
- dominant- reader shares the same values and beliefs. it accepts the the preferred reading.
- negotiated- the reader partly shares the programmes code but changes it which reflects there view.
- oppositional- the reader does not share the programmes code and does not accept it all.
USES & GRATIFICATION THEORY
- ASSUMES AUDIENCES ARE ACTIVE.
- AUDIENCES CONSUME MEDIA TEXTS FOR THERE OWN DIFFERENT PURPOSES.
- AUDIENCES HAVE A CHOICE
- Blumler and Katz suggested four reasons.... Diversion, Personal identity, Personal relationships and Surveillance
- Denis McQuail made a detailed breakdown of audience motivation i.e. entertainment, self education, seeking advice and relaxing
SuMaRry Of eFfECts theOry!
- The Frankfurt school which was concerned with the impact of the rise of the media industries on society. the increase of the culture industry, saying culture is produced by the industry of media.
- Is seen as a passive thing (the mass audience) is being manipulated by society. ( the hegemony of the ruling classes.
- The hypodermic needle model- demonstrates the effects of the mass media has on it's audiences. injects the passive audiences with ideologies. eg- triumph of the will a Nazi propaganda film. the audience is seen as passive who accept whatever is said in the media.
- offensive things such as violence must be censored as it may influence the audience to do the same thing it is assuming that the audience is passive and will accept the ideologies that are being presented...creating moral panics although today's audience are more media literate.
- cultivation model which is when it is difficult to prove the effects of individual media texts has on an audience.
- films which were banned are now seen and are exceptional due to the social attitudes and expectations that have changed so much.
USe'S & grAtiFIcaTioNs.....& mE!
BluMler & KaTz
diversion- i like watching comedies to escape from busy life, i watch shows like friends and ugly Betty which is really funny.
personal relationships- erm....eastenders, hollyoaks and home & away sometimes these soaps have issues which i can sometimes relate to.
personal identity- hmm...not to sure if i use the media to identify myself with.
surveillance- the seven o clock channel 4 news or sometimes the 10 o'clock BBC1 mews which includes the weather....at times i flick through newspapers.
Denis McQuail:
information: things like the news, (channel4 & BBC news) is where i mostly get my information about the world. magazines.
learning: there are loads of shows which educate me like....documentaries on channel 4 they are interesting and i think that channel five even have some.
personal identity & social interaction: at times not to sure...
entertainment: ooh i love watching films all sorts like..chick flicks, scary films and funny ones.
BluMler & KaTz
diversion- i like watching comedies to escape from busy life, i watch shows like friends and ugly Betty which is really funny.
personal relationships- erm....eastenders, hollyoaks and home & away sometimes these soaps have issues which i can sometimes relate to.
personal identity- hmm...not to sure if i use the media to identify myself with.
surveillance- the seven o clock channel 4 news or sometimes the 10 o'clock BBC1 mews which includes the weather....at times i flick through newspapers.
Denis McQuail:
information: things like the news, (channel4 & BBC news) is where i mostly get my information about the world. magazines.
learning: there are loads of shows which educate me like....documentaries on channel 4 they are interesting and i think that channel five even have some.
personal identity & social interaction: at times not to sure...
entertainment: ooh i love watching films all sorts like..chick flicks, scary films and funny ones.
Tuesday 27 November 2007
Checkpoints
Audience profiling
- Demographic profiling in grouping an audience in terms of age, gender, area interests and status. It is a simple way of defining audiences.
- psycho graphic profiling is market research which categorize audiences in terms of needs and motivation rather then simple demographic factors.
- Nicknames are used to target audiences more easily. For example YUPPIES
Uses and gratifications
- Four motivation theories that Blumer and katz suggested are:
Diversion
Personal relationships
Personal identity
Surveillance
- Cultural codes are when socio economic groups interpret media texts in different ways.
Saturday 24 November 2007
Murdoch wants Sky News to be more like rightwing Fox
Owen Gibson, media correspondent
The Guardian
Saturday November 24 2007
The media mogul Rupert Murdoch has said he wants Sky News to become more like his rightwing US network Fox News, and revealed the extent of his editorial grip on his British newspapers to a House of Lords committee.
The communications committee, chaired by Lord Fowler, toured the US in September to meet media executives, regulators and consumer groups as part of an inquiry into media ownership. Their conversations were made public yesterday in detailed minutes.
Murdoch said he wanted Sky News, which has confounded cynics by maturing into a well-funded and award-winning 24-hour news operation, to be more like Fox News to make it "a proper alternative to the BBC".
Due to the lack of impartiality laws in the US, Fox News became successful as a rightwing counterpoint to the perceived leftwing leanings of its rivals.
Murdoch said Sky may become more like Fox, even if there was no overhaul of news impartiality laws by Ofcom, by copying its presentational style. He complained that changes had not been made because "nobody at Sky listens to me". The BSkyB chief executive is his son James.
Murdoch, 76, recently added the Wall Street Journal to an empire that includes 20th Century Fox, the Times, the Sun, a stake in BSkyB, MySpace and interests in South America, Asia and Australia.
Murdoch restated his antipathy towards British legislators and regulators, saying the UK was "anti-success" and this had prevented him from expanding his media empire further. They kept investigating his purchases on the grounds of plurality, he said, but he had invested in plurality by keeping the Times afloat and putting 200 channels on the air through Sky.
He claimed the government's concern about cross-media ownership was "10 years out of date" given the proliferation of media outlets, and said concern over BSkyB's purchase of a 17.9% stake in rival ITV stemmed from "paranoia".
Next month John Hutton, secretary of state for business, enterprise and regulatory reform, will receive the Competition Commission's final verdict on the matter and decide what action to take.
In the minutes, Murdoch distinguished between the Times and the Sunday Times, in which he said he did not interfere in editorial matters, and the Sun and the News of the World, where he said he acted like "a traditional proprietor". "He exercises editorial control on major issues - like which party to back in a general election or policy on Europe," said the minutes.
this article is important because murdoch is one of the most influential men in the media. he wants expand his media empire but the British won't let him. this relates to what we are studying at the moment about elites taking over and the amount of control and choice we have about what we see in the media.
Owen Gibson, media correspondent
The Guardian
Saturday November 24 2007
The media mogul Rupert Murdoch has said he wants Sky News to become more like his rightwing US network Fox News, and revealed the extent of his editorial grip on his British newspapers to a House of Lords committee.
The communications committee, chaired by Lord Fowler, toured the US in September to meet media executives, regulators and consumer groups as part of an inquiry into media ownership. Their conversations were made public yesterday in detailed minutes.
Murdoch said he wanted Sky News, which has confounded cynics by maturing into a well-funded and award-winning 24-hour news operation, to be more like Fox News to make it "a proper alternative to the BBC".
Due to the lack of impartiality laws in the US, Fox News became successful as a rightwing counterpoint to the perceived leftwing leanings of its rivals.
Murdoch said Sky may become more like Fox, even if there was no overhaul of news impartiality laws by Ofcom, by copying its presentational style. He complained that changes had not been made because "nobody at Sky listens to me". The BSkyB chief executive is his son James.
Murdoch, 76, recently added the Wall Street Journal to an empire that includes 20th Century Fox, the Times, the Sun, a stake in BSkyB, MySpace and interests in South America, Asia and Australia.
Murdoch restated his antipathy towards British legislators and regulators, saying the UK was "anti-success" and this had prevented him from expanding his media empire further. They kept investigating his purchases on the grounds of plurality, he said, but he had invested in plurality by keeping the Times afloat and putting 200 channels on the air through Sky.
He claimed the government's concern about cross-media ownership was "10 years out of date" given the proliferation of media outlets, and said concern over BSkyB's purchase of a 17.9% stake in rival ITV stemmed from "paranoia".
Next month John Hutton, secretary of state for business, enterprise and regulatory reform, will receive the Competition Commission's final verdict on the matter and decide what action to take.
In the minutes, Murdoch distinguished between the Times and the Sunday Times, in which he said he did not interfere in editorial matters, and the Sun and the News of the World, where he said he acted like "a traditional proprietor". "He exercises editorial control on major issues - like which party to back in a general election or policy on Europe," said the minutes.
this article is important because murdoch is one of the most influential men in the media. he wants expand his media empire but the British won't let him. this relates to what we are studying at the moment about elites taking over and the amount of control and choice we have about what we see in the media.
Tuesday 20 November 2007
Effects theory checkpoints!
checkpoint one: what is the culture identity?
the culture industry is the rise of the media industry, it means that society controls almost everything even culture. culture is produced by the industry of media. the mass audiences are manipulated therefore making them passive. the mass media prevent culture from being effectively communicated to the audience until it has been mediated to fit the capitalist system.
checkpoint two: what do we mean 'desensitised'?
desensitised is having to repeat what the audiences see because it is difficult to prove the effects an individual media texts have on an audience. an example of previously banned films which are later broad casted generate different responses to the ones they had received before this is because of the change in social attitudes and expectations have changed.
checkpoint one: what is the culture identity?
the culture industry is the rise of the media industry, it means that society controls almost everything even culture. culture is produced by the industry of media. the mass audiences are manipulated therefore making them passive. the mass media prevent culture from being effectively communicated to the audience until it has been mediated to fit the capitalist system.
checkpoint two: what do we mean 'desensitised'?
desensitised is having to repeat what the audiences see because it is difficult to prove the effects an individual media texts have on an audience. an example of previously banned films which are later broad casted generate different responses to the ones they had received before this is because of the change in social attitudes and expectations have changed.
Saturday 17 November 2007
Double trouble for Virgin and Sky ads
Caitlin Fitzsimmons
Guardian Unlimited
Wednesday November 14 2007
Bitter rivals Virgin Media and BSkyB have both fallen foul of the advertising watchdog this week.
Virgin Media was rapped for its claims over the speed of its broadband service, after the Advertising Standards Authority received 30 complaints including one from Sky.
Meanwhile, Sky was singled out for advertising its new on-demand service, Sky Anytime, without making it clear it was not available to viewers that subscribed to Sky channels on other platforms.
Complaints about Virgin Media centred on the broadband service, with Sky and others challenging the claims of a "superfast" 10MB download speed.
Virgin responded that its marketing usually qualified broadband speeds with the phrase "up to" but this had not appeared in some versions because of an oversight. The company provided data showing that at least 95% of users could achieve full speed at all times.
The ASA upheld the complaints and ordered Virgin not to repeat the ad without the qualifying statements.
The watchdog also ruled that Virgin was wrong to claim that its broadband was four times faster than its competitors.
Virgin supplied data to show its average speed was four times faster than its competitors' average speeds, but the ASA ruled this was misleading since one of the competitors had an abnormally low speed, bringing down the overall average.
The Sky adjudication focused on a TV ad for Sky Anytime, described as "the new on-demand service that lets you experience Sky on your PC".
The ad stated: "You can choose from hundreds of great films to watch on your PC ... and all at no extra cost from Sky". Text on screen added: "No extra cost for Sky Movies 1 and 2 subscribers. Minimum system and broadband requirements."
The ASA received one complaint from a viewer who said the ad made no mention of the fact that you also had to be a Sky Digital subscriber and that people who subscribed to Sky Movies 1 and 2 through a third party such as Virgin Media could not access the service.
Sky responded that the words "from Sky" and the on-screen text implied the offer was only available to its own customers.
However, the ASA ruled that the statements were ambiguous and the fact that the service was only available to Sky customers was a significant condition that should have been made clear in the ad.
this article is important because the two main tv institutions sky and virgins are in competition with other, both have alot of power. both institutions have received a lot of complaints about the information given on there advertisements, the amount of complaints made to ASA can damage there reputations
Caitlin Fitzsimmons
Guardian Unlimited
Wednesday November 14 2007
Bitter rivals Virgin Media and BSkyB have both fallen foul of the advertising watchdog this week.
Virgin Media was rapped for its claims over the speed of its broadband service, after the Advertising Standards Authority received 30 complaints including one from Sky.
Meanwhile, Sky was singled out for advertising its new on-demand service, Sky Anytime, without making it clear it was not available to viewers that subscribed to Sky channels on other platforms.
Complaints about Virgin Media centred on the broadband service, with Sky and others challenging the claims of a "superfast" 10MB download speed.
Virgin responded that its marketing usually qualified broadband speeds with the phrase "up to" but this had not appeared in some versions because of an oversight. The company provided data showing that at least 95% of users could achieve full speed at all times.
The ASA upheld the complaints and ordered Virgin not to repeat the ad without the qualifying statements.
The watchdog also ruled that Virgin was wrong to claim that its broadband was four times faster than its competitors.
Virgin supplied data to show its average speed was four times faster than its competitors' average speeds, but the ASA ruled this was misleading since one of the competitors had an abnormally low speed, bringing down the overall average.
The Sky adjudication focused on a TV ad for Sky Anytime, described as "the new on-demand service that lets you experience Sky on your PC".
The ad stated: "You can choose from hundreds of great films to watch on your PC ... and all at no extra cost from Sky". Text on screen added: "No extra cost for Sky Movies 1 and 2 subscribers. Minimum system and broadband requirements."
The ASA received one complaint from a viewer who said the ad made no mention of the fact that you also had to be a Sky Digital subscriber and that people who subscribed to Sky Movies 1 and 2 through a third party such as Virgin Media could not access the service.
Sky responded that the words "from Sky" and the on-screen text implied the offer was only available to its own customers.
However, the ASA ruled that the statements were ambiguous and the fact that the service was only available to Sky customers was a significant condition that should have been made clear in the ad.
this article is important because the two main tv institutions sky and virgins are in competition with other, both have alot of power. both institutions have received a lot of complaints about the information given on there advertisements, the amount of complaints made to ASA can damage there reputations
Tuesday 13 November 2007
MURDOCH maclennan
- Job: chief executive, Telegraph Group
- Age: 58
- Industry: publishing
- Staff: 1,000
- MacLennan has said he wants the Telegraph to become "the cutting edge media group in the United Kingdom - fully integrated, efficient and profitable".
- "Our industry has survived because it has never failed to take bold and tough decisions when presented with profound change," said MacLennan.
- We need that courage again to traverse the dynamic changes gripping us - recognising that the 'do nothing' option is the surest way to decline and fall."
- A former executive at the Daily Mail, where he had worked since 1989, MacLennan's departure was a big blow for Daily Mail & General Trust chairman Viscount Rothermere. The two newspaper groups seem to have been poaching each other's staff ever since.
- Since the Barclay brothers put him in charge of their newly acquired newspaper group three years ago, MacLennan has turfed out its old-style "country club" management and instigated its biggest editorial clearout for two decades.
ITV shares slide again
Chris Tryhorn
Guardian Unlimited
Monday November 12 2007
ITV plc's share price took another battering today, falling to a fresh all-time low.
At 86p this afternoon, the shares were off 3.6%, or down 3.1p, on Friday night's closing price of 89.1p. The price fell as low as 85.1p at one point during the day.
It is the third time in four days that the stock has fallen to its lowest level since its debut as a merged plc in February 2004.
The slump on Wednesday was triggered by the disclosure that ITV wants BSkyB to sell its 17.9% stake in the broadcaster, leading to fears that there will be a shortage of buyers if Sky's shares are dumped on to the market.
Today, the price decline was given fresh impetus by a note from analysts at Morgan Stanley, who cut their target price for the stock from 117p to 83p.
The fall in ITV's shares is also bad news for Sky, which faces a loss of more than £300m if the government forces it to sell its shareholding at the current market price.
Sky paid 135p a share - or £940m - for its 17.9% stake in November.
The Competition Commission delivered its provisional findings on the stake at the beginning of October. It is due to hand over the full report to John Hutton, the secretary of state for business enterprise and regulatory reform, by early December.
this article is important as itv has many competitors wanting to buy the channel. such as Rupert murdoch and virgin with the loss of viewers i think that itv needs to buy the sell channel so they can get more viewings.
Chris Tryhorn
Guardian Unlimited
Monday November 12 2007
ITV plc's share price took another battering today, falling to a fresh all-time low.
At 86p this afternoon, the shares were off 3.6%, or down 3.1p, on Friday night's closing price of 89.1p. The price fell as low as 85.1p at one point during the day.
It is the third time in four days that the stock has fallen to its lowest level since its debut as a merged plc in February 2004.
The slump on Wednesday was triggered by the disclosure that ITV wants BSkyB to sell its 17.9% stake in the broadcaster, leading to fears that there will be a shortage of buyers if Sky's shares are dumped on to the market.
Today, the price decline was given fresh impetus by a note from analysts at Morgan Stanley, who cut their target price for the stock from 117p to 83p.
The fall in ITV's shares is also bad news for Sky, which faces a loss of more than £300m if the government forces it to sell its shareholding at the current market price.
Sky paid 135p a share - or £940m - for its 17.9% stake in November.
The Competition Commission delivered its provisional findings on the stake at the beginning of October. It is due to hand over the full report to John Hutton, the secretary of state for business enterprise and regulatory reform, by early December.
this article is important as itv has many competitors wanting to buy the channel. such as Rupert murdoch and virgin with the loss of viewers i think that itv needs to buy the sell channel so they can get more viewings.
Media debate Marxism vs. pluralism
Media texts are ‘dumbed down’ to generate mass audiences, they feel they can get more profits by doing this.
The media texts are only there to conform and cater to the audiences needs. Audiences are active but they choose against opposing or questioning what they see. They decide what they want to see.
By having one ownership they do not choose, many people are passive and therefore accept everything, which leads to elitists being in control not the audience.
The media we consume is from a wide variety, it is so diverse that we are in control of what we watch, hear or read. If we don’t read the sun we are able to read the The Guardian ( which is owned by someone different) so we are initially in control of our choices in media texts.
Yet still The Sun has a high circulation and is more likely to be read by the middle/working class. Murdoch is getting his message across political or not.
However the question of influence requires boundaries. It is necessary to consider that whilst Murdoch may own the main media institutions we are able to select what media texts we consume, if audiences choose to read The Sun you proving pluralism and the active audience theory who are actively able to choose their text.
Not everyone is aware that particular elites own a lot of the media, many may not understand what they read. To them a newspaper is simply a newspaper. They are being falsely exploited.
Basically the audience have control over what they read, watch and listen to, nobody can force feed ideologies into their minds but it is easy to sway ones ideas especially if you are an elite like Rupert Murdoch.
Comments:
1. Firstly this debate does not use enough media terminology. Possible words that could have been used are ideologies and monopolies.
2. Theories can be referred to such as the hypodermic needle. ‘And the active audience theory who are actively able to choose their text.’ Here instead of saying ‘the active audience theory’ it should be the uses and gratifications theory.
3. Finally the Marxist side of the debate isn’t as strong as the pluralist argument. It isn’t developing.
Media texts are ‘dumbed down’ to generate mass audiences, they feel they can get more profits by doing this.
The media texts are only there to conform and cater to the audiences needs. Audiences are active but they choose against opposing or questioning what they see. They decide what they want to see.
By having one ownership they do not choose, many people are passive and therefore accept everything, which leads to elitists being in control not the audience.
The media we consume is from a wide variety, it is so diverse that we are in control of what we watch, hear or read. If we don’t read the sun we are able to read the The Guardian ( which is owned by someone different) so we are initially in control of our choices in media texts.
Yet still The Sun has a high circulation and is more likely to be read by the middle/working class. Murdoch is getting his message across political or not.
However the question of influence requires boundaries. It is necessary to consider that whilst Murdoch may own the main media institutions we are able to select what media texts we consume, if audiences choose to read The Sun you proving pluralism and the active audience theory who are actively able to choose their text.
Not everyone is aware that particular elites own a lot of the media, many may not understand what they read. To them a newspaper is simply a newspaper. They are being falsely exploited.
Basically the audience have control over what they read, watch and listen to, nobody can force feed ideologies into their minds but it is easy to sway ones ideas especially if you are an elite like Rupert Murdoch.
Comments:
1. Firstly this debate does not use enough media terminology. Possible words that could have been used are ideologies and monopolies.
2. Theories can be referred to such as the hypodermic needle. ‘And the active audience theory who are actively able to choose their text.’ Here instead of saying ‘the active audience theory’ it should be the uses and gratifications theory.
3. Finally the Marxist side of the debate isn’t as strong as the pluralist argument. It isn’t developing.
Wednesday 7 November 2007
How much of a pluralist am I?
I believe I am a pluralist because I am aware of the media texts around and the way the producers work to manipulate audiences, this is possibly because I am media literate and an active viewer. As we get more media literate we as audiences become more demanding and selective consumers being able to choose from a wide variety. There is a wide choice of media especially because of the increased growth in the Internet, allowing audiences to spread their opinions in to others without restrictions. Individuals have the ability to choose texts, which suit to there preference.
I believe I am a pluralist because I am aware of the media texts around and the way the producers work to manipulate audiences, this is possibly because I am media literate and an active viewer. As we get more media literate we as audiences become more demanding and selective consumers being able to choose from a wide variety. There is a wide choice of media especially because of the increased growth in the Internet, allowing audiences to spread their opinions in to others without restrictions. Individuals have the ability to choose texts, which suit to there preference.
Friday 2 November 2007
Google makes friends with network sites to battle Facebook
Jemima Kiss and Richard Wray
The Guardian
Friday November 2 2007
http://www.guardian.co.uk/media/2007/nov/02/google
Google last night teamed up with MySpace and Bebo to battle against Facebook for a larger share of the booming social networking market.
Google has signed up MySpace, owned by Rupert Murdoch's News Corp, and Bebo, a favourite among UK teenagers, to its new OpenSocial system that aims to link services on some of the web's most popular sites. It has also recruited the business networking service Linkedin, one of Asia's favourite social networks Friendster and its own Orkut network, the market leader in Brazil, as it goes head to head with Facebook.
Google has been searching for ways to counter the phenomenal growth of Facebook. Last week it lost out on a chance to take a stake in the business when Microsoft secured a 1.6% shareholding in a deal that valued the three-year old technology firm at $15bn (£7.2bn).
The OpenSocial network will give developers of applications such as games, video players and photo albums that sit on social networks, a standard software kit that will allow their applications to work across multiple websites.
MySpace's co-founder, Chris DeWolfe, said last night: "What we all want is for the web to be a better place, a more interesting place, as more innovation occurs."
Facebook has already exploited the popularity of applications. The site offers more than 7,000 tools, mostly built by independent developers and companies, that users can add to their profile pages for free, encouraging more time to be spent on the site and offering a promotional platform for other web companies.
By opening up part of its code to allow developers to build applications, Facebook stole a march on MySpace.
Mr DeWolfe said yesterday's agreement would create a new "de facto standard" for the development of home-made applications. "We really think the next level of innovation is going to be from deeper application integration."
Bebo has an estimated 10.9 million monthly British users. It will hope that opening its site to the OpenSocial network will encourage more international users and make the site more "sticky". Bebo's UK-based president, Joanna Shields, who joined the company from Google, described OpenSocial as "a positive step in the right direction".
"Developers and social networks have an important, symbiotic relationship, the success of which depends on developers not having to replicate the work they do to bring their innovations in front of the largest possible community
Jemima Kiss and Richard Wray
The Guardian
Friday November 2 2007
http://www.guardian.co.uk/media/2007/nov/02/google
Google last night teamed up with MySpace and Bebo to battle against Facebook for a larger share of the booming social networking market.
Google has signed up MySpace, owned by Rupert Murdoch's News Corp, and Bebo, a favourite among UK teenagers, to its new OpenSocial system that aims to link services on some of the web's most popular sites. It has also recruited the business networking service Linkedin, one of Asia's favourite social networks Friendster and its own Orkut network, the market leader in Brazil, as it goes head to head with Facebook.
Google has been searching for ways to counter the phenomenal growth of Facebook. Last week it lost out on a chance to take a stake in the business when Microsoft secured a 1.6% shareholding in a deal that valued the three-year old technology firm at $15bn (£7.2bn).
The OpenSocial network will give developers of applications such as games, video players and photo albums that sit on social networks, a standard software kit that will allow their applications to work across multiple websites.
MySpace's co-founder, Chris DeWolfe, said last night: "What we all want is for the web to be a better place, a more interesting place, as more innovation occurs."
Facebook has already exploited the popularity of applications. The site offers more than 7,000 tools, mostly built by independent developers and companies, that users can add to their profile pages for free, encouraging more time to be spent on the site and offering a promotional platform for other web companies.
By opening up part of its code to allow developers to build applications, Facebook stole a march on MySpace.
Mr DeWolfe said yesterday's agreement would create a new "de facto standard" for the development of home-made applications. "We really think the next level of innovation is going to be from deeper application integration."
Bebo has an estimated 10.9 million monthly British users. It will hope that opening its site to the OpenSocial network will encourage more international users and make the site more "sticky". Bebo's UK-based president, Joanna Shields, who joined the company from Google, described OpenSocial as "a positive step in the right direction".
"Developers and social networks have an important, symbiotic relationship, the success of which depends on developers not having to replicate the work they do to bring their innovations in front of the largest possible community
Tuesday 30 October 2007
How much of a Marxist am I?
i believe the ideologies set by Marx. i feel the proletariat are being taking advantage of and exploited and they are unaware of the situation, the world is divided between two classes. The bourgeoisie are maximising profit by employing the proletariat who are willing to work for a small amount. and i agree that the media dumb down there media issues for audiences for example sport being top news headlines on the news channels when world issues are more important.
i believe the ideologies set by Marx. i feel the proletariat are being taking advantage of and exploited and they are unaware of the situation, the world is divided between two classes. The bourgeoisie are maximising profit by employing the proletariat who are willing to work for a small amount. and i agree that the media dumb down there media issues for audiences for example sport being top news headlines on the news channels when world issues are more important.
Checkpoint 1: what the difference between the proletariat and the bourgeoisie?
proletariat are working class employees and they are employed by the wealthy rich people bourgeoisie.
Bourgeoisie are owners and own the means of the production. There are 2 types of bourgeoisie, the wealthy and the petty. they are wealthy people who start businesses and tend to be higher class.
Checkpoint 2: What is the difference between the ISA and the RSA?
the ISA stands for the ideological state apparatuses, they feed there ideologies and values subconsciencly to people.
The RSA stands for the repressive state apparatuses. they tend to send there ideologies and rules through a figure of authority, through rules and regulations.
proletariat are working class employees and they are employed by the wealthy rich people bourgeoisie.
Bourgeoisie are owners and own the means of the production. There are 2 types of bourgeoisie, the wealthy and the petty. they are wealthy people who start businesses and tend to be higher class.
Checkpoint 2: What is the difference between the ISA and the RSA?
the ISA stands for the ideological state apparatuses, they feed there ideologies and values subconsciencly to people.
The RSA stands for the repressive state apparatuses. they tend to send there ideologies and rules through a figure of authority, through rules and regulations.
Richard Wray
The Guardian
Tuesday October 30 2007
The mobile phone company 3 unveiled its latest attempt to get customers to join the UK's newest network yesterday as it launched the Skypephone, which allows users to make almost 70 hours of free calls each month by using the internet.
About 2.5 million people across the UK regularly use Skype, owned by eBay, but they have to use their computer or a relatively upmarket smartphone to make free calls to other Skype users.
3 has been working with Skype for well over a year and already offers the service on its niche X-Series platform, which has several hundred thousand users. The new phone, made by the Chinese handset manufacturer Amoi, is designed to appeal to a much wider audience. Owned by the Hong Kong-based conglomerate Hutchison Whampoa, 3 has about 3 million active UK customers but has shown little growth over the past year. It hopes the Skypephone will lure new customers and help it retain existing users.
The Skypephone, available from Friday, will be free for contract customers spending at least £12 a month on normal calls, texts and internet access. It will cost £49.99 for pre-pay users, who can use Skype as long as they spend at least £10 a month on traditional services.
Alongside up to 4,000 minutes of internet telephony - or VoIP - calls a month, customers can send up to 10,000 monthly Skype chat messages.
Skype will receive a royalty for every customer signed up by 3.
The Guardian
Tuesday October 30 2007
The mobile phone company 3 unveiled its latest attempt to get customers to join the UK's newest network yesterday as it launched the Skypephone, which allows users to make almost 70 hours of free calls each month by using the internet.
About 2.5 million people across the UK regularly use Skype, owned by eBay, but they have to use their computer or a relatively upmarket smartphone to make free calls to other Skype users.
3 has been working with Skype for well over a year and already offers the service on its niche X-Series platform, which has several hundred thousand users. The new phone, made by the Chinese handset manufacturer Amoi, is designed to appeal to a much wider audience. Owned by the Hong Kong-based conglomerate Hutchison Whampoa, 3 has about 3 million active UK customers but has shown little growth over the past year. It hopes the Skypephone will lure new customers and help it retain existing users.
The Skypephone, available from Friday, will be free for contract customers spending at least £12 a month on normal calls, texts and internet access. It will cost £49.99 for pre-pay users, who can use Skype as long as they spend at least £10 a month on traditional services.
Alongside up to 4,000 minutes of internet telephony - or VoIP - calls a month, customers can send up to 10,000 monthly Skype chat messages.
Skype will receive a royalty for every customer signed up by 3.
Tuesday 16 October 2007
ROLEPLAY
Nikky: i hate how the world has now become full of global conglomerates!
Ben: how can you say that globlisation is a bad thing. the world is full of large institutions in the media industry, for example look at rupert murdoch, look how much he owns, he is obvioulsy doing well for himself otherwise the customers wouldn't be consuming his media products.
Nikky: dont get me wrong he is a powerful man, but i just find it that he is creating cultural homogenisation by constructing what we see in the media and feeding certain ideologies and values that he knows off.
Ben: but you have more choice about what media you consume murdoch doesn't force you.
Nikky: i understand that we have increased choice to global media and there is a high demand for consumer choice but when you think about it large media organisations are guadually owning more and more of the media we consume.
the media play a vital role in creating a global village, media producers construct our views of all global events and are thereforing constructing our values and ideologies.
Ben: when it comes down to it media is part of many peoples everyday life the audience are active and therefore media producers only produce material which reflects the values and ideologies of the percieved audience.
Nikky: i hate how the world has now become full of global conglomerates!
Ben: how can you say that globlisation is a bad thing. the world is full of large institutions in the media industry, for example look at rupert murdoch, look how much he owns, he is obvioulsy doing well for himself otherwise the customers wouldn't be consuming his media products.
Nikky: dont get me wrong he is a powerful man, but i just find it that he is creating cultural homogenisation by constructing what we see in the media and feeding certain ideologies and values that he knows off.
Ben: but you have more choice about what media you consume murdoch doesn't force you.
Nikky: i understand that we have increased choice to global media and there is a high demand for consumer choice but when you think about it large media organisations are guadually owning more and more of the media we consume.
the media play a vital role in creating a global village, media producers construct our views of all global events and are thereforing constructing our values and ideologies.
Ben: when it comes down to it media is part of many peoples everyday life the audience are active and therefore media producers only produce material which reflects the values and ideologies of the percieved audience.
Monday 15 October 2007
ITN gets on YouTube
Mark Sweney
Monday October 15, 2007
http://media.guardian.co.uk/broadcast/story/0,,2190083,00.html
ITN is to launch a channel on YouTube to deliver a range of entertainment, sport and film programmes.
The deal will also see ITN become one of the first UK media companies to exploit YouTube's new in-video ad format that runs "transparent" overlays on top of a portion of the videos used by users.
ITN's multimedia division, ITN On, will put entertainment programming "at the heart" of the online channel, but will also offer sport, film and Bollywood programmes.
Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.
An average of five entertainment clips - the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 - will be posted on YouTube each day.
ITN is also making available EPL, a daily round-up of football news, and Sports Fix, a weekly rundown on the world's sports news.
"Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation," said Patrick Walker, the head of partnerships for YouTube Europe, Middle East and Africa.
ITN will also use programming content from ITN Source, the company's archive business, such as Most Requested Ever, a compilation of most popular celebrity stories from the library, and On This Day in History.
"As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users," said Nicholas Wheeler, the managing director of ITN On.
this article is about itn launching a new channel on youtube. one of the first UK media companies to exploit YouTube's new in-video ad format. it will include entertainment such as sport, film and bollywood programmes. Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation
Mark Sweney
Monday October 15, 2007
http://media.guardian.co.uk/broadcast/story/0,,2190083,00.html
ITN is to launch a channel on YouTube to deliver a range of entertainment, sport and film programmes.
The deal will also see ITN become one of the first UK media companies to exploit YouTube's new in-video ad format that runs "transparent" overlays on top of a portion of the videos used by users.
ITN's multimedia division, ITN On, will put entertainment programming "at the heart" of the online channel, but will also offer sport, film and Bollywood programmes.
Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.
An average of five entertainment clips - the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 - will be posted on YouTube each day.
ITN is also making available EPL, a daily round-up of football news, and Sports Fix, a weekly rundown on the world's sports news.
"Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation," said Patrick Walker, the head of partnerships for YouTube Europe, Middle East and Africa.
ITN will also use programming content from ITN Source, the company's archive business, such as Most Requested Ever, a compilation of most popular celebrity stories from the library, and On This Day in History.
"As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users," said Nicholas Wheeler, the managing director of ITN On.
this article is about itn launching a new channel on youtube. one of the first UK media companies to exploit YouTube's new in-video ad format. it will include entertainment such as sport, film and bollywood programmes. Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation
Tuesday 9 October 2007
NEWS CORP;
News Corporation is the globe’s leading publisher of English-language newspapers, with operations in the UK, Australia, Fiji, Papua New Guinea and the U.S. The Newspaper segment includes News International, which publishes four national newspapers in the U.K.; News Limited, which publishes more than 110 national, capital city and suburban newspapers in Australia; and the New York Post in the U.S.
Molded under the watchful eye of Rupert Murdoch, News Corp. continues to evolve and serve as a model for the modern vertically integrated media conglomerate. Aided by the acquisition of 20th Century film studio, News Corp. went from primarily a newspaper company in Australia and England to an influential force in American media. The Fox Network broke ground in the late 1980s as the first successful broadcast network to break through against the powerful Big 3. Recently, viewership for its Fox News Network surpassed the once formidable CNN. This proved to be another sign that American viewers favor News Corp.'s irreverent style.
1910s
1915 - William Fox leads successful fight against Thomas Edison's Motion Pictures Patents Company. The Patents Company is dissolved in the face of anti-trust legislation.
1930s
1931 (March 11) - Rupert Keith Murdoch is born in Australia. Father, Keith Murdoch, is an established newspaper man in the country
1935 - Century Pictures and Fox Film merge to form 20th Century-Fox
1950s
1952 - Murdoch inherits Adelaide News, an Australian mid-size daily, and the Adelaide Sunday Mail
1960s
1960 - - Murdoch's Australian newspaper holdings increase with the acquisition of Cumberland Newspapers, and Mirror Newspapers, Ltd., publishers of Sydney's Daily and Sunday Mirror
1964 - Murdoch launches The Australian as the first national newspaper
1969 - Murdoch takes over News of the World and launches London Sun
1970s
1972 - Murdoch purchases Sydney Daily Telegraph and Sunday Telegraph
1973 - Murdoch purchases his first newspaper in the U.S. - San Antonio Express and News
1974 - Enters the supermarket tabloid business by launching The National Star
1977 - Murdoch buys New York Post for $30 million from liberal socialite Dorothy Schiff. He continues his New York buying spree by purchasing New York magazine, Village Voice and New West from Clay Felker
1979 - Diversifies by acquiring Ansett Transport Industries which owns Melbourne TV station, Channel 10. Australia modifies media ownership laws to allow the deal. Critics call the move "The Murdoch Amendments"
1980s
1980 - News Corp. forms
1981 - Takes over Times and Sunday Times in London
1982 - Buys the Boston Herald-American and changes the name to Boston Herald. News Corp. also buys Australian book publisher Angus & Robertson
1983 - Sky, the first satellite TV channel launches. News Corp. buys Chicago Sun Times for $90 million
1984 - Murdoch and News Corp. make take over bid of Warner Brothers but are thwarted
1985 - Murdoch becomes United States citizen in order to purchase more American media outlets. Sells Village Voice. News Corp. buys TCF Holdings Inc., parent company of Twentieth Century Fox Film. In a related deal, News Corp. purchases seven television stations from Metromedia for $1.55 billion (WNEW-TV, New York; KTTV-TV, Los Angeles; WFLD-TV, Chicago; WTTG-TV, Washington, DC; KNBN-TV, Dallas; KRIV-TV, Houston, WFXT-TV in Boston. These stations reach 22% of all television households in the United States. These two deals help to form backbone of a new broadcast television network
1986 - Fox Broadcasting Company is established. News Corp. moves its UK newspaper printing operations to new plant in Wapping. A protracted labor strike ensues. Murdoch sells Chicago Sun-Times
1987 - Takes control Melbourne Herald and Weekly Times, Australia's largest media group. News Corp. becomes world's largest newspaper publisher. News Corp. also purchases the South China Morning Post, UK newspaper Today and United States book publisher Harper and Row. Murdoch now controlled approximately sixty percent of Australian newspapers and thirty-five percent of UK newspapers
1988 - Purchases Triangle Publications (main holding TV Guide) from Walter Annenberg for $3 billion. Sells off New York Post
1989 - Harper Collins is formed after newly acquired William Collins Publishing is merged with Harper and Row. The Simpsons becomes Fox Network's first hit program. Satellite television provider Sky TV is launched.
1990s
1990 - - BSkyB is formed after Sky merges with British Satellite Broadcasting. Accumulation of large debts leads News Corp. down the road to bankruptcy. Citibank, the company's prime lender, takes active role in saving News Corp.
1991 - News Corp. undergoes massive sell off to help lower corporate debt. The properties sold off include: New York, Seventeen, Soap Opera Digest, Soap Opera Weekly, Premiere, and Daily Racing Form
1992 - Buys broadcasting rights for the Premier League, an Australian rugby league, for $300 million
1993 - Gains controlling interest in Asian satellite television service, Star TV. Acquires the right to broadcast NFL games. The move shakes up American sports television as it leaves the NBC network without football coverage. Obtaining the NFL broadcasting rights costs over $1 billion but seen as a necessary investment to help promote fledging Fox Network. News Corp. reacquires New York Post
1996 - HarperCollins sells its education unit to Pearson
1997 - Acquires Los Angeles Dodgers and Dodgers stadium from the O'Malley family for $311 million
1998 - Orders HarperCollins to squash the memoirs of Chris Patten, Hong Kong's last governor and vocal critic of the Communist China government
1999 - Acquires William Morrow and Avon Books in a deal with Hearst
2000 - Present
2001 - Sells stake in Fox Family Network to Disney. Duopolies established in Los Angeles, Minneapolis, Washington D.C., and Houston
2002 - Duopolies established in Chicago and Orlando
2003 - Puts LA Dodgers up for sale. Spends $6.6 billion for stake in Hughes Electronic, the parent company of DirecTV
2004 - Los Angeles Dodgers sold to real estate developer Frank McCourt for $430 million
United Kingdom
News International
News of the World
The Sun
The Sunday Times
The Times
Times Literary Supplement
news of the world
the sun
20th century fox
sky
my space
Revenue for the year ended June 30, 2005 was US$23.859 billion. This does not include News Corporation's share of the revenue of businesses in which it owns a minority stake, which include two of its most important assets, DirecTV and BSkyB. Almost 70% of the company's sales come from its US businesses.
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid GB£623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq.
Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias.[citation needed] Many examples detailing this can be found in the documentary "OutFoxed: Rupert Murdoch's War on Journalism" released in 2004.
News Corporation is the globe’s leading publisher of English-language newspapers, with operations in the UK, Australia, Fiji, Papua New Guinea and the U.S. The Newspaper segment includes News International, which publishes four national newspapers in the U.K.; News Limited, which publishes more than 110 national, capital city and suburban newspapers in Australia; and the New York Post in the U.S.
Molded under the watchful eye of Rupert Murdoch, News Corp. continues to evolve and serve as a model for the modern vertically integrated media conglomerate. Aided by the acquisition of 20th Century film studio, News Corp. went from primarily a newspaper company in Australia and England to an influential force in American media. The Fox Network broke ground in the late 1980s as the first successful broadcast network to break through against the powerful Big 3. Recently, viewership for its Fox News Network surpassed the once formidable CNN. This proved to be another sign that American viewers favor News Corp.'s irreverent style.
1910s
1915 - William Fox leads successful fight against Thomas Edison's Motion Pictures Patents Company. The Patents Company is dissolved in the face of anti-trust legislation.
1930s
1931 (March 11) - Rupert Keith Murdoch is born in Australia. Father, Keith Murdoch, is an established newspaper man in the country
1935 - Century Pictures and Fox Film merge to form 20th Century-Fox
1950s
1952 - Murdoch inherits Adelaide News, an Australian mid-size daily, and the Adelaide Sunday Mail
1960s
1960 - - Murdoch's Australian newspaper holdings increase with the acquisition of Cumberland Newspapers, and Mirror Newspapers, Ltd., publishers of Sydney's Daily and Sunday Mirror
1964 - Murdoch launches The Australian as the first national newspaper
1969 - Murdoch takes over News of the World and launches London Sun
1970s
1972 - Murdoch purchases Sydney Daily Telegraph and Sunday Telegraph
1973 - Murdoch purchases his first newspaper in the U.S. - San Antonio Express and News
1974 - Enters the supermarket tabloid business by launching The National Star
1977 - Murdoch buys New York Post for $30 million from liberal socialite Dorothy Schiff. He continues his New York buying spree by purchasing New York magazine, Village Voice and New West from Clay Felker
1979 - Diversifies by acquiring Ansett Transport Industries which owns Melbourne TV station, Channel 10. Australia modifies media ownership laws to allow the deal. Critics call the move "The Murdoch Amendments"
1980s
1980 - News Corp. forms
1981 - Takes over Times and Sunday Times in London
1982 - Buys the Boston Herald-American and changes the name to Boston Herald. News Corp. also buys Australian book publisher Angus & Robertson
1983 - Sky, the first satellite TV channel launches. News Corp. buys Chicago Sun Times for $90 million
1984 - Murdoch and News Corp. make take over bid of Warner Brothers but are thwarted
1985 - Murdoch becomes United States citizen in order to purchase more American media outlets. Sells Village Voice. News Corp. buys TCF Holdings Inc., parent company of Twentieth Century Fox Film. In a related deal, News Corp. purchases seven television stations from Metromedia for $1.55 billion (WNEW-TV, New York; KTTV-TV, Los Angeles; WFLD-TV, Chicago; WTTG-TV, Washington, DC; KNBN-TV, Dallas; KRIV-TV, Houston, WFXT-TV in Boston. These stations reach 22% of all television households in the United States. These two deals help to form backbone of a new broadcast television network
1986 - Fox Broadcasting Company is established. News Corp. moves its UK newspaper printing operations to new plant in Wapping. A protracted labor strike ensues. Murdoch sells Chicago Sun-Times
1987 - Takes control Melbourne Herald and Weekly Times, Australia's largest media group. News Corp. becomes world's largest newspaper publisher. News Corp. also purchases the South China Morning Post, UK newspaper Today and United States book publisher Harper and Row. Murdoch now controlled approximately sixty percent of Australian newspapers and thirty-five percent of UK newspapers
1988 - Purchases Triangle Publications (main holding TV Guide) from Walter Annenberg for $3 billion. Sells off New York Post
1989 - Harper Collins is formed after newly acquired William Collins Publishing is merged with Harper and Row. The Simpsons becomes Fox Network's first hit program. Satellite television provider Sky TV is launched.
1990s
1990 - - BSkyB is formed after Sky merges with British Satellite Broadcasting. Accumulation of large debts leads News Corp. down the road to bankruptcy. Citibank, the company's prime lender, takes active role in saving News Corp.
1991 - News Corp. undergoes massive sell off to help lower corporate debt. The properties sold off include: New York, Seventeen, Soap Opera Digest, Soap Opera Weekly, Premiere, and Daily Racing Form
1992 - Buys broadcasting rights for the Premier League, an Australian rugby league, for $300 million
1993 - Gains controlling interest in Asian satellite television service, Star TV. Acquires the right to broadcast NFL games. The move shakes up American sports television as it leaves the NBC network without football coverage. Obtaining the NFL broadcasting rights costs over $1 billion but seen as a necessary investment to help promote fledging Fox Network. News Corp. reacquires New York Post
1996 - HarperCollins sells its education unit to Pearson
1997 - Acquires Los Angeles Dodgers and Dodgers stadium from the O'Malley family for $311 million
1998 - Orders HarperCollins to squash the memoirs of Chris Patten, Hong Kong's last governor and vocal critic of the Communist China government
1999 - Acquires William Morrow and Avon Books in a deal with Hearst
2000 - Present
2001 - Sells stake in Fox Family Network to Disney. Duopolies established in Los Angeles, Minneapolis, Washington D.C., and Houston
2002 - Duopolies established in Chicago and Orlando
2003 - Puts LA Dodgers up for sale. Spends $6.6 billion for stake in Hughes Electronic, the parent company of DirecTV
2004 - Los Angeles Dodgers sold to real estate developer Frank McCourt for $430 million
United Kingdom
News International
News of the World
The Sun
The Sunday Times
The Times
Times Literary Supplement
news of the world
the sun
20th century fox
sky
my space
Revenue for the year ended June 30, 2005 was US$23.859 billion. This does not include News Corporation's share of the revenue of businesses in which it owns a minority stake, which include two of its most important assets, DirecTV and BSkyB. Almost 70% of the company's sales come from its US businesses.
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid GB£623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq.
Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias.[citation needed] Many examples detailing this can be found in the documentary "OutFoxed: Rupert Murdoch's War on Journalism" released in 2004.
ITV scores rugby ad boost http://media.guardian.co.uk/advertising/story/0,,2186379,00.html
Mark SweneyMonday October 8, 2007MediaGuardian.co.uk
ITV is expected to more than double the ad revenue it will make from Saturday's Rugby World Cup semi-final following England's surprise win over Australia.
England's against-the-odds 12-10 quarter final victory over Australia at the weekend, followed by France's equally unexpected defeat of tournament favourites New Zealand, sets up a semi-final clash between the old rugby union adversaries in Paris on Saturday, which will be broadcast live on ITV1 from 8pm.
The semi-final appearance of England, who had been widely expected to exit the Rugby World Cup at the quarter final stage, is forecast to deliver an audience in excess of 10 million for ITV - with possibly 30% more viewers watching in pubs.
One media agency estimate puts ITV's potential ad revenues for the peak time match at around £2.5m, compared with perhaps only around £1m if the semi-final had featured the expected clash between New Zealand and Australia.
Gary Digby, the managing director of ITV's sales operation, will be entering last-minute negotiations with brands that have not so far invested in the Rugby World Cup, but will now be looking to capitalise on the England v France match.
"There will definitely be [advertising] inventory available on a short-term basis and we are expecting a bumper audience," Mr Digby said. "The audience would have been as much as 80% smaller if England wasn't in the semi-final."
Around each RWC match ITV offers a 60-second slot before the national anthems, two 170-second breaks at half time and a 210-second break at the final whistle.
Only advertisers that have pre-booked RWC packages have secure ad slots and around 50% of the commercial breaks are thought to be renegotiable up until the last minute.
"The opportunity is about the valuable audience as much as it is about price," said Azon Howie, the head of broadcast at media buyer Carat.
"These are very valuable spots for advertisers as an 'England expects' type of match delivers a really important, difficult to reach audience, male in particular, that doesn't watch that much TV," Mr Howie added.
While there are significant opportunities available, some media buyers argued that it may be difficult for some brands to free up the six-figure sums required to book space.
In addition, ITV cannot book clients from the same sector in the same ad break, meaning a number of advertising sectors are already covered.
Brands that have already supported the Rugby World Cup include Guinness - with its £6m "Seconds from greatness" campaign - Magners, Vauxhall and co-sponsor Peugeot.
Other brands that have launched campaigns include Silverjet - with its British Airways copycat ad - and Sony, with its "Play-Doh" bunnies ad.
· To contact the MediaGuardian
this article is about how ITV have won the right to broadcast the rugby and the amount of viewers that they will be recieving this article is important because it allows us the public to how well itv as a company is doing and is interestly because itv is seen as a channel which is not as popular as channel 4 and with digital tv coming out less and less people are willing to watch teresteral tv. plus we know that murchoc is fighting to buy itv and with it ratings increasing this is a benfeit.
Mark SweneyMonday October 8, 2007MediaGuardian.co.uk
ITV is expected to more than double the ad revenue it will make from Saturday's Rugby World Cup semi-final following England's surprise win over Australia.
England's against-the-odds 12-10 quarter final victory over Australia at the weekend, followed by France's equally unexpected defeat of tournament favourites New Zealand, sets up a semi-final clash between the old rugby union adversaries in Paris on Saturday, which will be broadcast live on ITV1 from 8pm.
The semi-final appearance of England, who had been widely expected to exit the Rugby World Cup at the quarter final stage, is forecast to deliver an audience in excess of 10 million for ITV - with possibly 30% more viewers watching in pubs.
One media agency estimate puts ITV's potential ad revenues for the peak time match at around £2.5m, compared with perhaps only around £1m if the semi-final had featured the expected clash between New Zealand and Australia.
Gary Digby, the managing director of ITV's sales operation, will be entering last-minute negotiations with brands that have not so far invested in the Rugby World Cup, but will now be looking to capitalise on the England v France match.
"There will definitely be [advertising] inventory available on a short-term basis and we are expecting a bumper audience," Mr Digby said. "The audience would have been as much as 80% smaller if England wasn't in the semi-final."
Around each RWC match ITV offers a 60-second slot before the national anthems, two 170-second breaks at half time and a 210-second break at the final whistle.
Only advertisers that have pre-booked RWC packages have secure ad slots and around 50% of the commercial breaks are thought to be renegotiable up until the last minute.
"The opportunity is about the valuable audience as much as it is about price," said Azon Howie, the head of broadcast at media buyer Carat.
"These are very valuable spots for advertisers as an 'England expects' type of match delivers a really important, difficult to reach audience, male in particular, that doesn't watch that much TV," Mr Howie added.
While there are significant opportunities available, some media buyers argued that it may be difficult for some brands to free up the six-figure sums required to book space.
In addition, ITV cannot book clients from the same sector in the same ad break, meaning a number of advertising sectors are already covered.
Brands that have already supported the Rugby World Cup include Guinness - with its £6m "Seconds from greatness" campaign - Magners, Vauxhall and co-sponsor Peugeot.
Other brands that have launched campaigns include Silverjet - with its British Airways copycat ad - and Sony, with its "Play-Doh" bunnies ad.
· To contact the MediaGuardian
this article is about how ITV have won the right to broadcast the rugby and the amount of viewers that they will be recieving this article is important because it allows us the public to how well itv as a company is doing and is interestly because itv is seen as a channel which is not as popular as channel 4 and with digital tv coming out less and less people are willing to watch teresteral tv. plus we know that murchoc is fighting to buy itv and with it ratings increasing this is a benfeit.
Monday 1 October 2007
Sky prepares a Picnic
Mark SweneyMonday October 1, 2007
MediaGuardian.co.uk
Sky aims to launch a factual and a children's channel as part of its proposed pay TV service on Freeview, it said today.
Sky has submitted plans to Ofcom to put three free-to-air channels currently available on digital terrestrial television behind a pay-wall and market the new channels under the brand Picnic. It currently offers Sky News, Sky Three and Sky Sports News on Freeview.
Sky today revealed that, subject to the outcome of an imminent Ofcom consulation, it intends to launch a three-channel package using existing MPEG2 technology, and wants to be able to bundle broadband and telephony products into the package.
The first channel on the Picnic service would be a simulcast of Sky Sports 1. The second would show children's shows during the day and Sky Movies in the evening, and the third would offer factual programming during the day and a simulcast of Sky One in the evening.
BSkyB has said it wants to sign up existing children's and factual channels to provide programming for Picnic TV.
"The launch of Picnic will be a big step forward for customers who are hungry for value and simplicity," said the BSkyB chief executive, James Murdoch. "We are looking forward to the conclusion of the regulatory approval process, so we can get going delivering a great service and real savings to customers."
The company has also said that if it can get approval for the more advanced MPEG4 compression technology - which is incompatible with all existing Freeview boxes - then it would launch a fourth channel, Sky News, on the service.
Customers will access the Picnic TV service through a new generation of set-top boxes that will initially be made by manufacturer Sagem.
Other manufacturers are expected to come on board following the launch of the new service, and Sky also aims to make Picnic TV.
what the article is about:
Mark SweneyMonday October 1, 2007
MediaGuardian.co.uk
Sky aims to launch a factual and a children's channel as part of its proposed pay TV service on Freeview, it said today.
Sky has submitted plans to Ofcom to put three free-to-air channels currently available on digital terrestrial television behind a pay-wall and market the new channels under the brand Picnic. It currently offers Sky News, Sky Three and Sky Sports News on Freeview.
Sky today revealed that, subject to the outcome of an imminent Ofcom consulation, it intends to launch a three-channel package using existing MPEG2 technology, and wants to be able to bundle broadband and telephony products into the package.
The first channel on the Picnic service would be a simulcast of Sky Sports 1. The second would show children's shows during the day and Sky Movies in the evening, and the third would offer factual programming during the day and a simulcast of Sky One in the evening.
BSkyB has said it wants to sign up existing children's and factual channels to provide programming for Picnic TV.
"The launch of Picnic will be a big step forward for customers who are hungry for value and simplicity," said the BSkyB chief executive, James Murdoch. "We are looking forward to the conclusion of the regulatory approval process, so we can get going delivering a great service and real savings to customers."
The company has also said that if it can get approval for the more advanced MPEG4 compression technology - which is incompatible with all existing Freeview boxes - then it would launch a fourth channel, Sky News, on the service.
Customers will access the Picnic TV service through a new generation of set-top boxes that will initially be made by manufacturer Sagem.
Other manufacturers are expected to come on board following the launch of the new service, and Sky also aims to make Picnic TV.
what the article is about:
- sky TV is planning put three free to air channels on freeview.
- it will market the new channels under the name of picnic.
- the first channel is sky sports 1, the second being a channel targeted at children showing children's shows in the day and sky movies in the evening and the third channel would be showing factual programmes.
why i chose this story:
i chose this story because it allows me to see how media is expanded and new channels are being introduced to target specific age groups. sky is a big institution and this story is useful in seeing new developments within sky.
what are my views:
i think that sky TV are a big well known brand who have the reputation to launch new channels therefore i believe this launch will be successful. although there are competition from bbc who at the moment are the most popular children's channel on freeview.
Monday 24 September 2007
EXAMPLES OF FILMS BY WARNER BROTHERS:
- HARRY POTTER & THE ORDER OF THE PHOENIX.
- A CINDERELLA STORY
- A WALK TO REMEMBER
- BATMAN BEGINS
- The Kaiser's Finish (1918)
- The Other Man's Wife (1919)
- Open Your Eyes (1919)
- LETHAL WEAPON
- POLICE ACDEMDY
- SPACE JAM
- HOUSE ON THE HAUNTED HILL
- THE MATRIX
- SWORDFISH
- TROY
- ATL
- OCEANS 12
- THE BLOOD DIAMOND
In 1967, Jack gave in to advancing age and the changing times, selling control of the studio and its music business for $78 million to Seven Arts Productions, run by the Canadian investors Elliot and Kenneth Hyman, whose Associated Artists Productions had once owned the pre-1948 Warner film library. The company, including the studio, was renamed Warner Bros.-Seven Arts.
Two years later the Hymans accepted a cash-and-stock offer from an odd conglomerate called Kinney National Company. Originating as a chain of funeral parlors, Kinney had grown by buying service businesses like parking lots, office cleaners, and a Hollywood talent agency, Ashley-Famous. It was Ted Ashley who led Kinney-head Steve Ross to the purchase of Warners, and Ashley became the new head of the studio, again called Warner Bros. Pictures.
From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with Columbia Pictures, and in some countries, this joint venture also distributed films from other companies (like EMI Films and Cannon Films in the UK). Warner ended the venture in 1988 and joined up with Walt Disney Pictures, this joint venture lasted until 1993, when Disney created Buena Vista International
In 1997 Time Warner sold the Six Flags unit. The takeover of Time Warner in 2000 by then-high-flying AOL did not prove a good match, and following the collapse in "dot-com" stocks, the AOL name was banished from the corporate nameplate.
Two years later the Hymans accepted a cash-and-stock offer from an odd conglomerate called Kinney National Company. Originating as a chain of funeral parlors, Kinney had grown by buying service businesses like parking lots, office cleaners, and a Hollywood talent agency, Ashley-Famous. It was Ted Ashley who led Kinney-head Steve Ross to the purchase of Warners, and Ashley became the new head of the studio, again called Warner Bros. Pictures.
From 1971 until the end of 1987, Warner's international distribution operations were a joint venture with Columbia Pictures, and in some countries, this joint venture also distributed films from other companies (like EMI Films and Cannon Films in the UK). Warner ended the venture in 1988 and joined up with Walt Disney Pictures, this joint venture lasted until 1993, when Disney created Buena Vista International
In 1997 Time Warner sold the Six Flags unit. The takeover of Time Warner in 2000 by then-high-flying AOL did not prove a good match, and following the collapse in "dot-com" stocks, the AOL name was banished from the corporate nameplate.
Type Subsidiary of Time Warner
Founded Hollywood, California, USA (1918)
Headquarters Burbank, California, United States
Key people Barry M. Meyer, Chairman and CEOAlan F. Horn, President and COOEdward A. Romano EVP and CFO
Industry Entertainment
Products Motion pictures, television programs
revenue = $11.9 billion USD (2005)
Operating income $943 million USD (2005)
Founded Hollywood, California, USA (1918)
Headquarters Burbank, California, United States
Key people Barry M. Meyer, Chairman and CEOAlan F. Horn, President and COOEdward A. Romano EVP and CFO
Industry Entertainment
Products Motion pictures, television programs
revenue = $11.9 billion USD (2005)
Operating income $943 million USD (2005)
Wednesday 19 September 2007
Warner Bros. Entertainment, Inc., or Warner Bros. for short, is one of the world's largest producers of film and television entertainment.
Warner bros has seven other companies which and they are Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, and DC Comics, as well as owning half of The CW Television Network.
Warner bros has seven other companies which and they are Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, and DC Comics, as well as owning half of The CW Television Network.
- Warner brothers was founded in 1918.
- it is the third-oldest American movie studio still running, after Paramount Pictures was founded in 1912 as Famous Players, and Universal studios, which was founded in 1912.
Four people founded Warner brothers and they were:
- Harry Warner (1881-1858)
- Albert Warner ((1883–1967)
- Sam Warner (1887–1927)
- Jack. L. Warner 1892–1978)
They were all Jewish brothers who immigrated from Belaruss to London, Ontario and then Canada.
By the time of ww1 they had begun producing films, and in 1918 the brothers opened the Warner Bros. studio on Sunset Boulevard in Hollywood. Sam and Jack Warner produced the pictures, while Harry and Albert Warner and their auditor and now controller Paul Ashley Chase handled finance and distribution in New York. In 1923, they formally incorporated as Warner Bros. Pictures, Inc.
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