Effects theory checkpoints!

checkpoint one: what is the culture identity?
the culture industry is the rise of the media industry, it means that society controls almost everything even culture. culture is produced by the industry of media. the mass audiences are manipulated therefore making them passive. the mass media prevent culture from being effectively communicated to the audience until it has been mediated to fit the capitalist system.

checkpoint two: what do we mean 'desensitised'?
desensitised is having to repeat what the audiences see because it is difficult to prove the effects an individual media texts have on an audience. an example of previously banned films which are later broad casted generate different responses to the ones they had received before this is because of the change in social attitudes and expectations have changed.