How much of a Marxist am I?
i believe the ideologies set by Marx. i feel the proletariat are being taking advantage of and exploited and they are unaware of the situation, the world is divided between two classes. The bourgeoisie are maximising profit by employing the proletariat who are willing to work for a small amount. and i agree that the media dumb down there media issues for audiences for example sport being top news headlines on the news channels when world issues are more important.
Tuesday 30 October 2007
Checkpoint 1: what the difference between the proletariat and the bourgeoisie?
proletariat are working class employees and they are employed by the wealthy rich people bourgeoisie.
Bourgeoisie are owners and own the means of the production. There are 2 types of bourgeoisie, the wealthy and the petty. they are wealthy people who start businesses and tend to be higher class.
Checkpoint 2: What is the difference between the ISA and the RSA?
the ISA stands for the ideological state apparatuses, they feed there ideologies and values subconsciencly to people.
The RSA stands for the repressive state apparatuses. they tend to send there ideologies and rules through a figure of authority, through rules and regulations.
proletariat are working class employees and they are employed by the wealthy rich people bourgeoisie.
Bourgeoisie are owners and own the means of the production. There are 2 types of bourgeoisie, the wealthy and the petty. they are wealthy people who start businesses and tend to be higher class.
Checkpoint 2: What is the difference between the ISA and the RSA?
the ISA stands for the ideological state apparatuses, they feed there ideologies and values subconsciencly to people.
The RSA stands for the repressive state apparatuses. they tend to send there ideologies and rules through a figure of authority, through rules and regulations.
Richard Wray
The Guardian
Tuesday October 30 2007
The mobile phone company 3 unveiled its latest attempt to get customers to join the UK's newest network yesterday as it launched the Skypephone, which allows users to make almost 70 hours of free calls each month by using the internet.
About 2.5 million people across the UK regularly use Skype, owned by eBay, but they have to use their computer or a relatively upmarket smartphone to make free calls to other Skype users.
3 has been working with Skype for well over a year and already offers the service on its niche X-Series platform, which has several hundred thousand users. The new phone, made by the Chinese handset manufacturer Amoi, is designed to appeal to a much wider audience. Owned by the Hong Kong-based conglomerate Hutchison Whampoa, 3 has about 3 million active UK customers but has shown little growth over the past year. It hopes the Skypephone will lure new customers and help it retain existing users.
The Skypephone, available from Friday, will be free for contract customers spending at least £12 a month on normal calls, texts and internet access. It will cost £49.99 for pre-pay users, who can use Skype as long as they spend at least £10 a month on traditional services.
Alongside up to 4,000 minutes of internet telephony - or VoIP - calls a month, customers can send up to 10,000 monthly Skype chat messages.
Skype will receive a royalty for every customer signed up by 3.
The Guardian
Tuesday October 30 2007
The mobile phone company 3 unveiled its latest attempt to get customers to join the UK's newest network yesterday as it launched the Skypephone, which allows users to make almost 70 hours of free calls each month by using the internet.
About 2.5 million people across the UK regularly use Skype, owned by eBay, but they have to use their computer or a relatively upmarket smartphone to make free calls to other Skype users.
3 has been working with Skype for well over a year and already offers the service on its niche X-Series platform, which has several hundred thousand users. The new phone, made by the Chinese handset manufacturer Amoi, is designed to appeal to a much wider audience. Owned by the Hong Kong-based conglomerate Hutchison Whampoa, 3 has about 3 million active UK customers but has shown little growth over the past year. It hopes the Skypephone will lure new customers and help it retain existing users.
The Skypephone, available from Friday, will be free for contract customers spending at least £12 a month on normal calls, texts and internet access. It will cost £49.99 for pre-pay users, who can use Skype as long as they spend at least £10 a month on traditional services.
Alongside up to 4,000 minutes of internet telephony - or VoIP - calls a month, customers can send up to 10,000 monthly Skype chat messages.
Skype will receive a royalty for every customer signed up by 3.
Tuesday 16 October 2007
ROLEPLAY
Nikky: i hate how the world has now become full of global conglomerates!
Ben: how can you say that globlisation is a bad thing. the world is full of large institutions in the media industry, for example look at rupert murdoch, look how much he owns, he is obvioulsy doing well for himself otherwise the customers wouldn't be consuming his media products.
Nikky: dont get me wrong he is a powerful man, but i just find it that he is creating cultural homogenisation by constructing what we see in the media and feeding certain ideologies and values that he knows off.
Ben: but you have more choice about what media you consume murdoch doesn't force you.
Nikky: i understand that we have increased choice to global media and there is a high demand for consumer choice but when you think about it large media organisations are guadually owning more and more of the media we consume.
the media play a vital role in creating a global village, media producers construct our views of all global events and are thereforing constructing our values and ideologies.
Ben: when it comes down to it media is part of many peoples everyday life the audience are active and therefore media producers only produce material which reflects the values and ideologies of the percieved audience.
Nikky: i hate how the world has now become full of global conglomerates!
Ben: how can you say that globlisation is a bad thing. the world is full of large institutions in the media industry, for example look at rupert murdoch, look how much he owns, he is obvioulsy doing well for himself otherwise the customers wouldn't be consuming his media products.
Nikky: dont get me wrong he is a powerful man, but i just find it that he is creating cultural homogenisation by constructing what we see in the media and feeding certain ideologies and values that he knows off.
Ben: but you have more choice about what media you consume murdoch doesn't force you.
Nikky: i understand that we have increased choice to global media and there is a high demand for consumer choice but when you think about it large media organisations are guadually owning more and more of the media we consume.
the media play a vital role in creating a global village, media producers construct our views of all global events and are thereforing constructing our values and ideologies.
Ben: when it comes down to it media is part of many peoples everyday life the audience are active and therefore media producers only produce material which reflects the values and ideologies of the percieved audience.
Monday 15 October 2007
ITN gets on YouTube
Mark Sweney
Monday October 15, 2007
http://media.guardian.co.uk/broadcast/story/0,,2190083,00.html
ITN is to launch a channel on YouTube to deliver a range of entertainment, sport and film programmes.
The deal will also see ITN become one of the first UK media companies to exploit YouTube's new in-video ad format that runs "transparent" overlays on top of a portion of the videos used by users.
ITN's multimedia division, ITN On, will put entertainment programming "at the heart" of the online channel, but will also offer sport, film and Bollywood programmes.
Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.
An average of five entertainment clips - the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 - will be posted on YouTube each day.
ITN is also making available EPL, a daily round-up of football news, and Sports Fix, a weekly rundown on the world's sports news.
"Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation," said Patrick Walker, the head of partnerships for YouTube Europe, Middle East and Africa.
ITN will also use programming content from ITN Source, the company's archive business, such as Most Requested Ever, a compilation of most popular celebrity stories from the library, and On This Day in History.
"As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users," said Nicholas Wheeler, the managing director of ITN On.
this article is about itn launching a new channel on youtube. one of the first UK media companies to exploit YouTube's new in-video ad format. it will include entertainment such as sport, film and bollywood programmes. Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation
Mark Sweney
Monday October 15, 2007
http://media.guardian.co.uk/broadcast/story/0,,2190083,00.html
ITN is to launch a channel on YouTube to deliver a range of entertainment, sport and film programmes.
The deal will also see ITN become one of the first UK media companies to exploit YouTube's new in-video ad format that runs "transparent" overlays on top of a portion of the videos used by users.
ITN's multimedia division, ITN On, will put entertainment programming "at the heart" of the online channel, but will also offer sport, film and Bollywood programmes.
Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.
An average of five entertainment clips - the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 - will be posted on YouTube each day.
ITN is also making available EPL, a daily round-up of football news, and Sports Fix, a weekly rundown on the world's sports news.
"Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation," said Patrick Walker, the head of partnerships for YouTube Europe, Middle East and Africa.
ITN will also use programming content from ITN Source, the company's archive business, such as Most Requested Ever, a compilation of most popular celebrity stories from the library, and On This Day in History.
"As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users," said Nicholas Wheeler, the managing director of ITN On.
this article is about itn launching a new channel on youtube. one of the first UK media companies to exploit YouTube's new in-video ad format. it will include entertainment such as sport, film and bollywood programmes. Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation
Tuesday 9 October 2007
NEWS CORP;
News Corporation is the globe’s leading publisher of English-language newspapers, with operations in the UK, Australia, Fiji, Papua New Guinea and the U.S. The Newspaper segment includes News International, which publishes four national newspapers in the U.K.; News Limited, which publishes more than 110 national, capital city and suburban newspapers in Australia; and the New York Post in the U.S.
Molded under the watchful eye of Rupert Murdoch, News Corp. continues to evolve and serve as a model for the modern vertically integrated media conglomerate. Aided by the acquisition of 20th Century film studio, News Corp. went from primarily a newspaper company in Australia and England to an influential force in American media. The Fox Network broke ground in the late 1980s as the first successful broadcast network to break through against the powerful Big 3. Recently, viewership for its Fox News Network surpassed the once formidable CNN. This proved to be another sign that American viewers favor News Corp.'s irreverent style.
1910s
1915 - William Fox leads successful fight against Thomas Edison's Motion Pictures Patents Company. The Patents Company is dissolved in the face of anti-trust legislation.
1930s
1931 (March 11) - Rupert Keith Murdoch is born in Australia. Father, Keith Murdoch, is an established newspaper man in the country
1935 - Century Pictures and Fox Film merge to form 20th Century-Fox
1950s
1952 - Murdoch inherits Adelaide News, an Australian mid-size daily, and the Adelaide Sunday Mail
1960s
1960 - - Murdoch's Australian newspaper holdings increase with the acquisition of Cumberland Newspapers, and Mirror Newspapers, Ltd., publishers of Sydney's Daily and Sunday Mirror
1964 - Murdoch launches The Australian as the first national newspaper
1969 - Murdoch takes over News of the World and launches London Sun
1970s
1972 - Murdoch purchases Sydney Daily Telegraph and Sunday Telegraph
1973 - Murdoch purchases his first newspaper in the U.S. - San Antonio Express and News
1974 - Enters the supermarket tabloid business by launching The National Star
1977 - Murdoch buys New York Post for $30 million from liberal socialite Dorothy Schiff. He continues his New York buying spree by purchasing New York magazine, Village Voice and New West from Clay Felker
1979 - Diversifies by acquiring Ansett Transport Industries which owns Melbourne TV station, Channel 10. Australia modifies media ownership laws to allow the deal. Critics call the move "The Murdoch Amendments"
1980s
1980 - News Corp. forms
1981 - Takes over Times and Sunday Times in London
1982 - Buys the Boston Herald-American and changes the name to Boston Herald. News Corp. also buys Australian book publisher Angus & Robertson
1983 - Sky, the first satellite TV channel launches. News Corp. buys Chicago Sun Times for $90 million
1984 - Murdoch and News Corp. make take over bid of Warner Brothers but are thwarted
1985 - Murdoch becomes United States citizen in order to purchase more American media outlets. Sells Village Voice. News Corp. buys TCF Holdings Inc., parent company of Twentieth Century Fox Film. In a related deal, News Corp. purchases seven television stations from Metromedia for $1.55 billion (WNEW-TV, New York; KTTV-TV, Los Angeles; WFLD-TV, Chicago; WTTG-TV, Washington, DC; KNBN-TV, Dallas; KRIV-TV, Houston, WFXT-TV in Boston. These stations reach 22% of all television households in the United States. These two deals help to form backbone of a new broadcast television network
1986 - Fox Broadcasting Company is established. News Corp. moves its UK newspaper printing operations to new plant in Wapping. A protracted labor strike ensues. Murdoch sells Chicago Sun-Times
1987 - Takes control Melbourne Herald and Weekly Times, Australia's largest media group. News Corp. becomes world's largest newspaper publisher. News Corp. also purchases the South China Morning Post, UK newspaper Today and United States book publisher Harper and Row. Murdoch now controlled approximately sixty percent of Australian newspapers and thirty-five percent of UK newspapers
1988 - Purchases Triangle Publications (main holding TV Guide) from Walter Annenberg for $3 billion. Sells off New York Post
1989 - Harper Collins is formed after newly acquired William Collins Publishing is merged with Harper and Row. The Simpsons becomes Fox Network's first hit program. Satellite television provider Sky TV is launched.
1990s
1990 - - BSkyB is formed after Sky merges with British Satellite Broadcasting. Accumulation of large debts leads News Corp. down the road to bankruptcy. Citibank, the company's prime lender, takes active role in saving News Corp.
1991 - News Corp. undergoes massive sell off to help lower corporate debt. The properties sold off include: New York, Seventeen, Soap Opera Digest, Soap Opera Weekly, Premiere, and Daily Racing Form
1992 - Buys broadcasting rights for the Premier League, an Australian rugby league, for $300 million
1993 - Gains controlling interest in Asian satellite television service, Star TV. Acquires the right to broadcast NFL games. The move shakes up American sports television as it leaves the NBC network without football coverage. Obtaining the NFL broadcasting rights costs over $1 billion but seen as a necessary investment to help promote fledging Fox Network. News Corp. reacquires New York Post
1996 - HarperCollins sells its education unit to Pearson
1997 - Acquires Los Angeles Dodgers and Dodgers stadium from the O'Malley family for $311 million
1998 - Orders HarperCollins to squash the memoirs of Chris Patten, Hong Kong's last governor and vocal critic of the Communist China government
1999 - Acquires William Morrow and Avon Books in a deal with Hearst
2000 - Present
2001 - Sells stake in Fox Family Network to Disney. Duopolies established in Los Angeles, Minneapolis, Washington D.C., and Houston
2002 - Duopolies established in Chicago and Orlando
2003 - Puts LA Dodgers up for sale. Spends $6.6 billion for stake in Hughes Electronic, the parent company of DirecTV
2004 - Los Angeles Dodgers sold to real estate developer Frank McCourt for $430 million
United Kingdom
News International
News of the World
The Sun
The Sunday Times
The Times
Times Literary Supplement
news of the world
the sun
20th century fox
sky
my space
Revenue for the year ended June 30, 2005 was US$23.859 billion. This does not include News Corporation's share of the revenue of businesses in which it owns a minority stake, which include two of its most important assets, DirecTV and BSkyB. Almost 70% of the company's sales come from its US businesses.
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid GB£623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq.
Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias.[citation needed] Many examples detailing this can be found in the documentary "OutFoxed: Rupert Murdoch's War on Journalism" released in 2004.
News Corporation is the globe’s leading publisher of English-language newspapers, with operations in the UK, Australia, Fiji, Papua New Guinea and the U.S. The Newspaper segment includes News International, which publishes four national newspapers in the U.K.; News Limited, which publishes more than 110 national, capital city and suburban newspapers in Australia; and the New York Post in the U.S.
Molded under the watchful eye of Rupert Murdoch, News Corp. continues to evolve and serve as a model for the modern vertically integrated media conglomerate. Aided by the acquisition of 20th Century film studio, News Corp. went from primarily a newspaper company in Australia and England to an influential force in American media. The Fox Network broke ground in the late 1980s as the first successful broadcast network to break through against the powerful Big 3. Recently, viewership for its Fox News Network surpassed the once formidable CNN. This proved to be another sign that American viewers favor News Corp.'s irreverent style.
1910s
1915 - William Fox leads successful fight against Thomas Edison's Motion Pictures Patents Company. The Patents Company is dissolved in the face of anti-trust legislation.
1930s
1931 (March 11) - Rupert Keith Murdoch is born in Australia. Father, Keith Murdoch, is an established newspaper man in the country
1935 - Century Pictures and Fox Film merge to form 20th Century-Fox
1950s
1952 - Murdoch inherits Adelaide News, an Australian mid-size daily, and the Adelaide Sunday Mail
1960s
1960 - - Murdoch's Australian newspaper holdings increase with the acquisition of Cumberland Newspapers, and Mirror Newspapers, Ltd., publishers of Sydney's Daily and Sunday Mirror
1964 - Murdoch launches The Australian as the first national newspaper
1969 - Murdoch takes over News of the World and launches London Sun
1970s
1972 - Murdoch purchases Sydney Daily Telegraph and Sunday Telegraph
1973 - Murdoch purchases his first newspaper in the U.S. - San Antonio Express and News
1974 - Enters the supermarket tabloid business by launching The National Star
1977 - Murdoch buys New York Post for $30 million from liberal socialite Dorothy Schiff. He continues his New York buying spree by purchasing New York magazine, Village Voice and New West from Clay Felker
1979 - Diversifies by acquiring Ansett Transport Industries which owns Melbourne TV station, Channel 10. Australia modifies media ownership laws to allow the deal. Critics call the move "The Murdoch Amendments"
1980s
1980 - News Corp. forms
1981 - Takes over Times and Sunday Times in London
1982 - Buys the Boston Herald-American and changes the name to Boston Herald. News Corp. also buys Australian book publisher Angus & Robertson
1983 - Sky, the first satellite TV channel launches. News Corp. buys Chicago Sun Times for $90 million
1984 - Murdoch and News Corp. make take over bid of Warner Brothers but are thwarted
1985 - Murdoch becomes United States citizen in order to purchase more American media outlets. Sells Village Voice. News Corp. buys TCF Holdings Inc., parent company of Twentieth Century Fox Film. In a related deal, News Corp. purchases seven television stations from Metromedia for $1.55 billion (WNEW-TV, New York; KTTV-TV, Los Angeles; WFLD-TV, Chicago; WTTG-TV, Washington, DC; KNBN-TV, Dallas; KRIV-TV, Houston, WFXT-TV in Boston. These stations reach 22% of all television households in the United States. These two deals help to form backbone of a new broadcast television network
1986 - Fox Broadcasting Company is established. News Corp. moves its UK newspaper printing operations to new plant in Wapping. A protracted labor strike ensues. Murdoch sells Chicago Sun-Times
1987 - Takes control Melbourne Herald and Weekly Times, Australia's largest media group. News Corp. becomes world's largest newspaper publisher. News Corp. also purchases the South China Morning Post, UK newspaper Today and United States book publisher Harper and Row. Murdoch now controlled approximately sixty percent of Australian newspapers and thirty-five percent of UK newspapers
1988 - Purchases Triangle Publications (main holding TV Guide) from Walter Annenberg for $3 billion. Sells off New York Post
1989 - Harper Collins is formed after newly acquired William Collins Publishing is merged with Harper and Row. The Simpsons becomes Fox Network's first hit program. Satellite television provider Sky TV is launched.
1990s
1990 - - BSkyB is formed after Sky merges with British Satellite Broadcasting. Accumulation of large debts leads News Corp. down the road to bankruptcy. Citibank, the company's prime lender, takes active role in saving News Corp.
1991 - News Corp. undergoes massive sell off to help lower corporate debt. The properties sold off include: New York, Seventeen, Soap Opera Digest, Soap Opera Weekly, Premiere, and Daily Racing Form
1992 - Buys broadcasting rights for the Premier League, an Australian rugby league, for $300 million
1993 - Gains controlling interest in Asian satellite television service, Star TV. Acquires the right to broadcast NFL games. The move shakes up American sports television as it leaves the NBC network without football coverage. Obtaining the NFL broadcasting rights costs over $1 billion but seen as a necessary investment to help promote fledging Fox Network. News Corp. reacquires New York Post
1996 - HarperCollins sells its education unit to Pearson
1997 - Acquires Los Angeles Dodgers and Dodgers stadium from the O'Malley family for $311 million
1998 - Orders HarperCollins to squash the memoirs of Chris Patten, Hong Kong's last governor and vocal critic of the Communist China government
1999 - Acquires William Morrow and Avon Books in a deal with Hearst
2000 - Present
2001 - Sells stake in Fox Family Network to Disney. Duopolies established in Los Angeles, Minneapolis, Washington D.C., and Houston
2002 - Duopolies established in Chicago and Orlando
2003 - Puts LA Dodgers up for sale. Spends $6.6 billion for stake in Hughes Electronic, the parent company of DirecTV
2004 - Los Angeles Dodgers sold to real estate developer Frank McCourt for $430 million
United Kingdom
News International
News of the World
The Sun
The Sunday Times
The Times
Times Literary Supplement
news of the world
the sun
20th century fox
sky
my space
Revenue for the year ended June 30, 2005 was US$23.859 billion. This does not include News Corporation's share of the revenue of businesses in which it owns a minority stake, which include two of its most important assets, DirecTV and BSkyB. Almost 70% of the company's sales come from its US businesses.
Media Monopoly - News Corporation is often accused of using the combined power of its consolidated media assets to push out rivals and push towards a media monopoly. An example of an accusation would be News Corporation's attempt to buy the football club Manchester United. In 1998 News Corp bid GB£623.4 million for the UK-based football club. Its fans were outraged and raised the question of an encroaching monopoly, as News Corporation owned the rights to broadcast all Premier League matches, of which Manchester United was one. It was alleged that by controlling Manchester United, News Corporation could influence the decisions about the selling of the rights to broadcast all Premier League matches.
Political Bias - Rupert Murdoch and Fox News have often been accused by media observers and the public of flagrant conservative bias. Attention is most often drawn to Fox News' coverage of the buildup to the Iraq invasion, which portrayed Saddam Hussein's possession of 'Weapons of Mass Destruction' as a certainty, and his intention to use them as an inevitability. Coverage of the ensuing invasion barely mentioned opposition to the war either in America or Iraq.
Further, Fox News and Rupert Murdoch periodically dispute these allegations of conservative bias.[citation needed] Many examples detailing this can be found in the documentary "OutFoxed: Rupert Murdoch's War on Journalism" released in 2004.
ITV scores rugby ad boost http://media.guardian.co.uk/advertising/story/0,,2186379,00.html
Mark SweneyMonday October 8, 2007MediaGuardian.co.uk
ITV is expected to more than double the ad revenue it will make from Saturday's Rugby World Cup semi-final following England's surprise win over Australia.
England's against-the-odds 12-10 quarter final victory over Australia at the weekend, followed by France's equally unexpected defeat of tournament favourites New Zealand, sets up a semi-final clash between the old rugby union adversaries in Paris on Saturday, which will be broadcast live on ITV1 from 8pm.
The semi-final appearance of England, who had been widely expected to exit the Rugby World Cup at the quarter final stage, is forecast to deliver an audience in excess of 10 million for ITV - with possibly 30% more viewers watching in pubs.
One media agency estimate puts ITV's potential ad revenues for the peak time match at around £2.5m, compared with perhaps only around £1m if the semi-final had featured the expected clash between New Zealand and Australia.
Gary Digby, the managing director of ITV's sales operation, will be entering last-minute negotiations with brands that have not so far invested in the Rugby World Cup, but will now be looking to capitalise on the England v France match.
"There will definitely be [advertising] inventory available on a short-term basis and we are expecting a bumper audience," Mr Digby said. "The audience would have been as much as 80% smaller if England wasn't in the semi-final."
Around each RWC match ITV offers a 60-second slot before the national anthems, two 170-second breaks at half time and a 210-second break at the final whistle.
Only advertisers that have pre-booked RWC packages have secure ad slots and around 50% of the commercial breaks are thought to be renegotiable up until the last minute.
"The opportunity is about the valuable audience as much as it is about price," said Azon Howie, the head of broadcast at media buyer Carat.
"These are very valuable spots for advertisers as an 'England expects' type of match delivers a really important, difficult to reach audience, male in particular, that doesn't watch that much TV," Mr Howie added.
While there are significant opportunities available, some media buyers argued that it may be difficult for some brands to free up the six-figure sums required to book space.
In addition, ITV cannot book clients from the same sector in the same ad break, meaning a number of advertising sectors are already covered.
Brands that have already supported the Rugby World Cup include Guinness - with its £6m "Seconds from greatness" campaign - Magners, Vauxhall and co-sponsor Peugeot.
Other brands that have launched campaigns include Silverjet - with its British Airways copycat ad - and Sony, with its "Play-Doh" bunnies ad.
· To contact the MediaGuardian
this article is about how ITV have won the right to broadcast the rugby and the amount of viewers that they will be recieving this article is important because it allows us the public to how well itv as a company is doing and is interestly because itv is seen as a channel which is not as popular as channel 4 and with digital tv coming out less and less people are willing to watch teresteral tv. plus we know that murchoc is fighting to buy itv and with it ratings increasing this is a benfeit.
Mark SweneyMonday October 8, 2007MediaGuardian.co.uk
ITV is expected to more than double the ad revenue it will make from Saturday's Rugby World Cup semi-final following England's surprise win over Australia.
England's against-the-odds 12-10 quarter final victory over Australia at the weekend, followed by France's equally unexpected defeat of tournament favourites New Zealand, sets up a semi-final clash between the old rugby union adversaries in Paris on Saturday, which will be broadcast live on ITV1 from 8pm.
The semi-final appearance of England, who had been widely expected to exit the Rugby World Cup at the quarter final stage, is forecast to deliver an audience in excess of 10 million for ITV - with possibly 30% more viewers watching in pubs.
One media agency estimate puts ITV's potential ad revenues for the peak time match at around £2.5m, compared with perhaps only around £1m if the semi-final had featured the expected clash between New Zealand and Australia.
Gary Digby, the managing director of ITV's sales operation, will be entering last-minute negotiations with brands that have not so far invested in the Rugby World Cup, but will now be looking to capitalise on the England v France match.
"There will definitely be [advertising] inventory available on a short-term basis and we are expecting a bumper audience," Mr Digby said. "The audience would have been as much as 80% smaller if England wasn't in the semi-final."
Around each RWC match ITV offers a 60-second slot before the national anthems, two 170-second breaks at half time and a 210-second break at the final whistle.
Only advertisers that have pre-booked RWC packages have secure ad slots and around 50% of the commercial breaks are thought to be renegotiable up until the last minute.
"The opportunity is about the valuable audience as much as it is about price," said Azon Howie, the head of broadcast at media buyer Carat.
"These are very valuable spots for advertisers as an 'England expects' type of match delivers a really important, difficult to reach audience, male in particular, that doesn't watch that much TV," Mr Howie added.
While there are significant opportunities available, some media buyers argued that it may be difficult for some brands to free up the six-figure sums required to book space.
In addition, ITV cannot book clients from the same sector in the same ad break, meaning a number of advertising sectors are already covered.
Brands that have already supported the Rugby World Cup include Guinness - with its £6m "Seconds from greatness" campaign - Magners, Vauxhall and co-sponsor Peugeot.
Other brands that have launched campaigns include Silverjet - with its British Airways copycat ad - and Sony, with its "Play-Doh" bunnies ad.
· To contact the MediaGuardian
this article is about how ITV have won the right to broadcast the rugby and the amount of viewers that they will be recieving this article is important because it allows us the public to how well itv as a company is doing and is interestly because itv is seen as a channel which is not as popular as channel 4 and with digital tv coming out less and less people are willing to watch teresteral tv. plus we know that murchoc is fighting to buy itv and with it ratings increasing this is a benfeit.
Monday 1 October 2007
Sky prepares a Picnic
Mark SweneyMonday October 1, 2007
MediaGuardian.co.uk
Sky aims to launch a factual and a children's channel as part of its proposed pay TV service on Freeview, it said today.
Sky has submitted plans to Ofcom to put three free-to-air channels currently available on digital terrestrial television behind a pay-wall and market the new channels under the brand Picnic. It currently offers Sky News, Sky Three and Sky Sports News on Freeview.
Sky today revealed that, subject to the outcome of an imminent Ofcom consulation, it intends to launch a three-channel package using existing MPEG2 technology, and wants to be able to bundle broadband and telephony products into the package.
The first channel on the Picnic service would be a simulcast of Sky Sports 1. The second would show children's shows during the day and Sky Movies in the evening, and the third would offer factual programming during the day and a simulcast of Sky One in the evening.
BSkyB has said it wants to sign up existing children's and factual channels to provide programming for Picnic TV.
"The launch of Picnic will be a big step forward for customers who are hungry for value and simplicity," said the BSkyB chief executive, James Murdoch. "We are looking forward to the conclusion of the regulatory approval process, so we can get going delivering a great service and real savings to customers."
The company has also said that if it can get approval for the more advanced MPEG4 compression technology - which is incompatible with all existing Freeview boxes - then it would launch a fourth channel, Sky News, on the service.
Customers will access the Picnic TV service through a new generation of set-top boxes that will initially be made by manufacturer Sagem.
Other manufacturers are expected to come on board following the launch of the new service, and Sky also aims to make Picnic TV.
what the article is about:
Mark SweneyMonday October 1, 2007
MediaGuardian.co.uk
Sky aims to launch a factual and a children's channel as part of its proposed pay TV service on Freeview, it said today.
Sky has submitted plans to Ofcom to put three free-to-air channels currently available on digital terrestrial television behind a pay-wall and market the new channels under the brand Picnic. It currently offers Sky News, Sky Three and Sky Sports News on Freeview.
Sky today revealed that, subject to the outcome of an imminent Ofcom consulation, it intends to launch a three-channel package using existing MPEG2 technology, and wants to be able to bundle broadband and telephony products into the package.
The first channel on the Picnic service would be a simulcast of Sky Sports 1. The second would show children's shows during the day and Sky Movies in the evening, and the third would offer factual programming during the day and a simulcast of Sky One in the evening.
BSkyB has said it wants to sign up existing children's and factual channels to provide programming for Picnic TV.
"The launch of Picnic will be a big step forward for customers who are hungry for value and simplicity," said the BSkyB chief executive, James Murdoch. "We are looking forward to the conclusion of the regulatory approval process, so we can get going delivering a great service and real savings to customers."
The company has also said that if it can get approval for the more advanced MPEG4 compression technology - which is incompatible with all existing Freeview boxes - then it would launch a fourth channel, Sky News, on the service.
Customers will access the Picnic TV service through a new generation of set-top boxes that will initially be made by manufacturer Sagem.
Other manufacturers are expected to come on board following the launch of the new service, and Sky also aims to make Picnic TV.
what the article is about:
- sky TV is planning put three free to air channels on freeview.
- it will market the new channels under the name of picnic.
- the first channel is sky sports 1, the second being a channel targeted at children showing children's shows in the day and sky movies in the evening and the third channel would be showing factual programmes.
why i chose this story:
i chose this story because it allows me to see how media is expanded and new channels are being introduced to target specific age groups. sky is a big institution and this story is useful in seeing new developments within sky.
what are my views:
i think that sky TV are a big well known brand who have the reputation to launch new channels therefore i believe this launch will be successful. although there are competition from bbc who at the moment are the most popular children's channel on freeview.
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