ROLEPLAY

Nikky: i hate how the world has now become full of global conglomerates!

Ben: how can you say that globlisation is a bad thing. the world is full of large institutions in the media industry, for example look at rupert murdoch, look how much he owns, he is obvioulsy doing well for himself otherwise the customers wouldn't be consuming his media products.

Nikky: dont get me wrong he is a powerful man, but i just find it that he is creating cultural homogenisation by constructing what we see in the media and feeding certain ideologies and values that he knows off.

Ben: but you have more choice about what media you consume murdoch doesn't force you.

Nikky: i understand that we have increased choice to global media and there is a high demand for consumer choice but when you think about it large media organisations are guadually owning more and more of the media we consume.
the media play a vital role in creating a global village, media producers construct our views of all global events and are thereforing constructing our values and ideologies.

Ben: when it comes down to it media is part of many peoples everyday life the audience are active and therefore media producers only produce material which reflects the values and ideologies of the percieved audience.