ITN gets on YouTube
Mark Sweney
Monday October 15, 2007
http://media.guardian.co.uk/broadcast/story/0,,2190083,00.html
ITN is to launch a channel on YouTube to deliver a range of entertainment, sport and film programmes.
The deal will also see ITN become one of the first UK media companies to exploit YouTube's new in-video ad format that runs "transparent" overlays on top of a portion of the videos used by users.
ITN's multimedia division, ITN On, will put entertainment programming "at the heart" of the online channel, but will also offer sport, film and Bollywood programmes.
Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.
An average of five entertainment clips - the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 - will be posted on YouTube each day.
ITN is also making available EPL, a daily round-up of football news, and Sports Fix, a weekly rundown on the world's sports news.
"Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation," said Patrick Walker, the head of partnerships for YouTube Europe, Middle East and Africa.
ITN will also use programming content from ITN Source, the company's archive business, such as Most Requested Ever, a compilation of most popular celebrity stories from the library, and On This Day in History.
"As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users," said Nicholas Wheeler, the managing director of ITN On.
this article is about itn launching a new channel on youtube. one of the first UK media companies to exploit YouTube's new in-video ad format. it will include entertainment such as sport, film and bollywood programmes. Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation
Mark Sweney
Monday October 15, 2007
http://media.guardian.co.uk/broadcast/story/0,,2190083,00.html
ITN is to launch a channel on YouTube to deliver a range of entertainment, sport and film programmes.
The deal will also see ITN become one of the first UK media companies to exploit YouTube's new in-video ad format that runs "transparent" overlays on top of a portion of the videos used by users.
ITN's multimedia division, ITN On, will put entertainment programming "at the heart" of the online channel, but will also offer sport, film and Bollywood programmes.
Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.
An average of five entertainment clips - the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 - will be posted on YouTube each day.
ITN is also making available EPL, a daily round-up of football news, and Sports Fix, a weekly rundown on the world's sports news.
"Professional content remains very popular with YouTube users and this channel will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation," said Patrick Walker, the head of partnerships for YouTube Europe, Middle East and Africa.
ITN will also use programming content from ITN Source, the company's archive business, such as Most Requested Ever, a compilation of most popular celebrity stories from the library, and On This Day in History.
"As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users," said Nicholas Wheeler, the managing director of ITN On.
this article is about itn launching a new channel on youtube. one of the first UK media companies to exploit YouTube's new in-video ad format. it will include entertainment such as sport, film and bollywood programmes. Content will include Bollywood Insider, a weekly gossip, showbiz and film show presented by Sunrise Radio's Suzi Mann.will give ITN the opportunity to extend their reach, test new forms of programming, interact with users and use YouTube as a new source of revenue generation
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