Checkpoints

Audience profiling

1. Demographic profiling in grouping an audience in terms of age, gender, area interests and status. It is a simple way of defining audiences.
   
2. psycho graphic profiling is market research which categorize audiences in terms of needs and motivation rather then simple demographic factors.
   
3. Nicknames are used to target audiences more easily. For example YUPPIES
   
   Uses and gratifications
   
4. Four motivation theories that Blumer and katz suggested are:
   Diversion
   Personal relationships
   Personal identity
   Surveillance
   
5. Cultural codes are when socio economic groups interpret media texts in different ways.