Text one is ‘The Sun Online’ homepage , the purpose of this text is to keep audiences informed of the day’s top stories. Text two is the’ BBC News report about the Tiananmen Square massacre’ (04/06/89), the purpose of this text is to inform audiences about what has happened during the massacre.

The BBC is an institution whose purpose is too inform, educate and entertain. Whereas the sun is a tabloid red top newspaper and was set up by Rupert murdoch who also owns myspace and sky. It rivals with the Daily mail.

The Tiananmen Square massacre is a piece of hard news it talks about an event which has happened worldwide and is there to make the audience aware of the situation, unlike the sun where majority of the stories are soft news they talk about the issues of celebrities and there daily life’s. The sun mainly targets the ‘white van builder man’ whereas the BBC report aims to target educated people who are aware of worldwide issues.

Sex sells and the sun is the home of the famous page three girl. Women on the sun newspaper are there to be objectified and are only there to sell the newspaper they have no real purpose and are there for the male gaze (laura mulvey). Women are there in every section dressed scadly clad or even naked. This demeans women and puts them in a negative representation. However the reporter in the BBC news story is a women and this represents women in a higher position. She uses an authoritive voice. But this reporter is still injecting the audience with the BBC’s ideologies and values through the hegemony (hypodermic needle model) she injecting them with white ideologies and values.

The sun is an online homepage. The internet is growing fast and today everyone is using the internet it is an easier way of gaining a larger audience.

Therefore both texts use females to sell their product and represent the ideologies and values that they are sending out.