Mail raises cover price by 5p
Stephen Brook
guardian.co.uk,
The Daily Mail increased its price to 50p today - prompting rival title the Daily Express to accuse it of "staggering hypocrisy".
Associated Newspapers' flagship daily said its 5p price rise was due to higher fuel charges, printing, production and distribution costs.
"We remain committed to bringing you the best-value package available through continued investment in the highest quality journalism, bigger papers and colour on every page," the Mail said in a statement to readers on page 2 of today's paper.
The price rise means that the Mail is 10p more expensive than the Daily Express, a fact its middle market rival wasted no time in pointing out on its front page today.
"10p cheaper than the Daily Mail and 10 times better," the Express proclaimed, before launching a virulent attack on the Associated Newspapers flagship, also on page 2.
The Express labelled the Mail "hypocrites" for the price rise, while the paper is running a campaign against cost of living increases.
"With great fanfare, the Mail duly announced its cost of living index. Funny that. Mail bosses couldn't have picked a better moment, because from today they've added their own unwelcome boost to inflation by putting up the cost of the Daily Mail by 5p to 50p," the Express said.
"It's just another fine example of staggering hypocrisy. This is an organisation that campaigns against waste and plastic carriers yet every weekend it wraps magazines and supplements in pointless polythene bags.
"Day in, day out it produces thousands of trashy free newspapers which nobody wants and which clog up our streets and our public transport until they end up in a landfill site.
"The Daily Express is not in the business of conning our readers with gimmicks and insincere campaigns. We promise to keep our 40p cover price for as long as is humanly possible because we know how much that means to you. The Daily Express is honest and offers the best value. And right now, that really counts."
On Saturdays, the Daily Mail remains 70p, while the Mail on Sunday costs £1.50
Tuesday, 22 April 2008
Text one is ‘The Sun Online’ homepage , the purpose of this text is to keep audiences informed of the day’s top stories. Text two is the’ BBC News report about the Tiananmen Square massacre’ (04/06/89), the purpose of this text is to inform audiences about what has happened during the massacre.
The BBC is an institution whose purpose is too inform, educate and entertain. Whereas the sun is a tabloid red top newspaper and was set up by Rupert murdoch who also owns myspace and sky. It rivals with the Daily mail.
The Tiananmen Square massacre is a piece of hard news it talks about an event which has happened worldwide and is there to make the audience aware of the situation, unlike the sun where majority of the stories are soft news they talk about the issues of celebrities and there daily life’s. The sun mainly targets the ‘white van builder man’ whereas the BBC report aims to target educated people who are aware of worldwide issues.
Sex sells and the sun is the home of the famous page three girl. Women on the sun newspaper are there to be objectified and are only there to sell the newspaper they have no real purpose and are there for the male gaze (laura mulvey). Women are there in every section dressed scadly clad or even naked. This demeans women and puts them in a negative representation. However the reporter in the BBC news story is a women and this represents women in a higher position. She uses an authoritive voice. But this reporter is still injecting the audience with the BBC’s ideologies and values through the hegemony (hypodermic needle model) she injecting them with white ideologies and values.
The sun is an online homepage. The internet is growing fast and today everyone is using the internet it is an easier way of gaining a larger audience.
Therefore both texts use females to sell their product and represent the ideologies and values that they are sending out.
The BBC is an institution whose purpose is too inform, educate and entertain. Whereas the sun is a tabloid red top newspaper and was set up by Rupert murdoch who also owns myspace and sky. It rivals with the Daily mail.
The Tiananmen Square massacre is a piece of hard news it talks about an event which has happened worldwide and is there to make the audience aware of the situation, unlike the sun where majority of the stories are soft news they talk about the issues of celebrities and there daily life’s. The sun mainly targets the ‘white van builder man’ whereas the BBC report aims to target educated people who are aware of worldwide issues.
Sex sells and the sun is the home of the famous page three girl. Women on the sun newspaper are there to be objectified and are only there to sell the newspaper they have no real purpose and are there for the male gaze (laura mulvey). Women are there in every section dressed scadly clad or even naked. This demeans women and puts them in a negative representation. However the reporter in the BBC news story is a women and this represents women in a higher position. She uses an authoritive voice. But this reporter is still injecting the audience with the BBC’s ideologies and values through the hegemony (hypodermic needle model) she injecting them with white ideologies and values.
The sun is an online homepage. The internet is growing fast and today everyone is using the internet it is an easier way of gaining a larger audience.
Therefore both texts use females to sell their product and represent the ideologies and values that they are sending out.
Tuesday, 1 April 2008
Clicks may sound alarm for Google
Andrew Clark in New York
The Guardian,
Saturday March 29 2008
Google has suffered a second consecutive month of weak growth in advertising clicks, fuelling concern that the high-flying internet search specialist is suffering in the economic slowdown.
Statistics compiled by the research firm Comscore showed a 3% year-on-year rise during February in Google's "paid clicks" - the number of times users hit advertising links on its website. Although the number is an improvement on January's zero growth, it amounts to a sharp slowdown compared with monthly increases of between 25% and 40% last year.
Google maintains that the deceleration is a consequence of its strategy of focusing on quality. The Silicon Valley firm has been trying to eliminate accidental clicks and has been working with advertisers to make sure that links relate closely to users' search queries.
But the slowdown has contributed to a 36% slump in Google's shares since the beginning of the year and analysts are divided on whether the company's confidence is justified.
Scott Kessler, an equity analyst at Standard & Poor's in New York, said: "It's almost unfathomable that the company has not seen an impact from an economy that we believe is in the midst of a recession."
Others were more sanguine. Rob Sanderson, an analyst at American Technology Research, said the number of clicks is less important than Google's revenue, which is based on the clicks converted by advertisers into sales. "It's not clicks that advertisers are really buying."
Google's shares edged up in early trading on Nasdaq, reflecting relief that the numbers were no worse.
Andrew Clark in New York
The Guardian,
Saturday March 29 2008
Google has suffered a second consecutive month of weak growth in advertising clicks, fuelling concern that the high-flying internet search specialist is suffering in the economic slowdown.
Statistics compiled by the research firm Comscore showed a 3% year-on-year rise during February in Google's "paid clicks" - the number of times users hit advertising links on its website. Although the number is an improvement on January's zero growth, it amounts to a sharp slowdown compared with monthly increases of between 25% and 40% last year.
Google maintains that the deceleration is a consequence of its strategy of focusing on quality. The Silicon Valley firm has been trying to eliminate accidental clicks and has been working with advertisers to make sure that links relate closely to users' search queries.
But the slowdown has contributed to a 36% slump in Google's shares since the beginning of the year and analysts are divided on whether the company's confidence is justified.
Scott Kessler, an equity analyst at Standard & Poor's in New York, said: "It's almost unfathomable that the company has not seen an impact from an economy that we believe is in the midst of a recession."
Others were more sanguine. Rob Sanderson, an analyst at American Technology Research, said the number of clicks is less important than Google's revenue, which is based on the clicks converted by advertisers into sales. "It's not clicks that advertisers are really buying."
Google's shares edged up in early trading on Nasdaq, reflecting relief that the numbers were no worse.
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